Presented by
Lucy Heavens - Chief Marketing Officer at 10x Banking
How to Use Hyper-Personalisation as a B2B Growth Hack
About this talk
Watch insightful panel discussions with Emmy Granström - Global Head of Marketing, Simeon Lando - Chief Marketing Officer, Karen Carter - Director of Enterprise Marketing, Melanie Palmer - Head of Marketing, Lucy Heavens - Chief Marketing Officer at the FinTech B2B Marketing Conference in London on the 27th of April where our panellists discussed the following:
1. In the new digital post-pandemic environment - Why is hyper-personalisation the future of marketing?
2. What is needed to enable Hyper-Personalization?
3. What do you all see as the challenges/obstacles of adopting hyper-personalisation and how can we overcome them?
4. In 12 months, what would you have in your pocket to be successful with hyper-personalisation?
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The FinTech Marketing Community is an award-winning, global, peer-powered network connecting business and marketing leaders across both B2B and B2C financial services and technology. Our dynamic platform offers members a one-stop destination to expand their professional networks, exchange insights and best practices, and stay ahead of industry trends.
Through exclusive events, expert-led training, and hands-on coaching, we help marketers sharpen their skills and elevate their impact. Our community also features a robust mentoring program designed to support career advancement at every stage.
Whether you’re looking to build lasting connections, explore new ideas, or grow professionally, the FinTech Marketing Community provides the resources and support to help you thrive in an ever-evolving industry.