Presented by
Lucy Heavens - Chief Marketing Officer at 10x Banking
How to Use Hyper-Personalisation as a B2B Growth Hack
About this talk
Watch insightful panel discussions with Emmy Granström - Global Head of Marketing, Simeon Lando - Chief Marketing Officer, Karen Carter - Director of Enterprise Marketing, Melanie Palmer - Head of Marketing, Lucy Heavens - Chief Marketing Officer at the FinTech B2B Marketing Conference in London on the 27th of April where our panellists discussed the following:
1. In the new digital post-pandemic environment - Why is hyper-personalisation the future of marketing?
2. What is needed to enable Hyper-Personalization?
3. What do you all see as the challenges/obstacles of adopting hyper-personalisation and how can we overcome them?
4. In 12 months, what would you have in your pocket to be successful with hyper-personalisation?
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