Presented by
Gihan Hyde- CEO & Founder - CommUnique (Moderator)
Winning B2B Data-Driven Marketing Strategy is the Next New Normal
About this talk
Watch insightful panel discussions with Lydia Kirby - Client Delivery Director, Simon Brandy - CMO, Abraham Geifman - Head of Marketing for EMEA/LATAM, and Gihan Hyde, CEO at the FinTech B2B Marketing Conference in London on the 27th of April where our expert market leaders discussed on the following:
1. What do we mean by data-driven marketing strategies in the next new normal?What skillset, company culture is required in the team to achieve?
2. What role technology plays and how are marketers leveraging that technology to get single source of truth in driving that data centered marketing?
3. Brands that are doing data driven marketing right - Inspiring examples of the businesses that are leveraging the technology and data to deepen client relationships and increase existing share of wallet.
4. What are the Data-Driven Marketing Trends B2B Marketers to watch out for in 2022 and beyond?
FinTech Marketing Community
2136 subscribers179 talks
We arm marketers from financial & tech sector with latest insights
The FinTech Marketing Community is an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology. Our all-in-one comprehensive platform empowers members to expand their professional networks, share insights and best practices, access top-tier training and coaching, and accelerate career growth through a dynamic mentoring program.
The FinTech Marketing Community is an award-winning, global, peer-powered network connecting business and marketing leaders across both B2B and B2C financial services and technology. Our dynamic platform offers members a one-stop destination to expand their professional networks, exchange insights and best practices, and stay ahead of industry trends.
Through exclusive events, expert-led training, and hands-on coaching, we help marketers sharpen their skills and elevate their impact. Our community also features a robust mentoring program designed to support career advancement at every stage.
Whether you’re looking to build lasting connections, explore new ideas, or grow professionally, the FinTech Marketing Community provides the resources and support to help you thrive in an ever-evolving industry.