Winning B2B Data-Driven Marketing Strategy is the Next New Normal

Watch insightful panel discussions with Lydia Kirby - Client Delivery Director, Simon Brandy - CMO, Abraham Geifman - Head of Marketing for EMEA/LATAM, and Gihan Hyde, CEO at the FinTech B2B Marketing Conference in London on the 27th of April where our expert market leaders discussed on the following: 1. What do we mean by data-driven marketing strategies in the next new normal?What skillset, company culture is required in the team to achieve? 2. What role technology plays and how are marketers leveraging that technology to get single source of truth in driving that data centered marketing? 3. Brands that are doing data driven marketing right - Inspiring examples of the businesses that are leveraging the technology and data to deepen client relationships and increase existing share of wallet. 4. What are the Data-Driven Marketing Trends B2B Marketers to watch out for in 2022 and beyond?