Digital Transformation – How to Break MarTech Silos

Presented by

George Bozovic, Senior Manager at Deloitte (Moderator)

About this talk

Watch insightful panel discussions with Smita Gupta - CMO, Nick Mason - Founder and CEO, Gemma Young - Head of Marketing, Helen Owen - VP Marketing, George Bozovic, Senior Manager at the FinTech B2B Marketing Conference in London on the 27th of April where our expert market leaders talked about: 1. What do organisation’s need to consider beyond technology in order to make the most out of their Martech investment? 2. How do financial organisations go about purchasing martech? 3. How do you create and manage a roadmap to guide martech strategy? 4. So how can you ensure you're building the right stack, while your buyers’ needs and expectations are constantly evolving, in order to maximise bang-per-buck on investment?

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FinTech Marketing brings together a community of specialist marketers from the financial services and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train and learn and develop marketing careers through the mentoring programme in the niche sector that is FinTech. Visit us at www.fintechb2bmarketing.com to join as a FREE member.