Think Big & Start Small: How to successfully unify your ABM & demand strategies

Presented by

Maja Rissmann (Moderator), Olga Ponomareva, Lisa Addison, Amélie Arras, Sapna Kandukuri

About this talk

Watch the Back to the Future – Unlocking Growth – Think Big and Start Small: How to successfully unify your Account Based Marketing (ABM) and demand strategies to drive business growth and customer retention by Maja Rissmann (Moderator) – VP of Marketing – AccessPay Olga Ponomareva – ESG Marketing Director – Fitch Solutions Lisa Addison – Growth Director – Digital Experience, Digital Engineering, Transformation Consulting – Cognizant Amélie Arras – Sales and Marketing Director – Zumo Sapna Kandukuri – Senior ABM Strategy Manager – LSEG at the FinTech B2B Marketing Conference in London on the 23rd of April.
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