Name: Think Big & Start Small: How to successfully unify your ABM & demand strategies
Start: 2024-05-21T05:52:00Z
End: 2024-05-21T05:52:25.000Z
Location: BrightTALK
Rating: 0

FinTech Marketing brings together a community of specialist marketers from the financial services and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train and learn and develop marketing careers through the mentoring programme in the niche sector that is FinTech. 

Visit us at www.fintechb2bmarketing.com to join as a FREE member.

Babel is the B2B technology PR agency for brands within the digital economy. We understand that nobody really buys technology. What they buy is a solution to a need. It’s this understanding that drives our campaigns. We interpret the complexities of technology and create engaging stories – from the strategies and tactics we define, to the content we produce and the interest we initiate with our clients’ target audiences.

Understand. Create. Deliver

Our specialisation in the finance sector sets us apart in the industry. Over the years, we’ve transformed into a highly respected digital growth agency, catering primarily to Financial Services brands and FinTech entities worldwide. Our success is a testament to the expertise and dedication of our team, which comprises specialists in SEO, PPC, Inbound, Outbound, Account Management, Change management, Digital Transformation, and Content Marketing. We are based in London and would like to introduce you to our portfolio of services

Inbound FinTech Brag Book- Digital Marketing Best Techniques

Realizing the true potential of AI means convincing financial services buyers that AI is a viable, business-critical tool. Accelerating consideration and adoption must start with a new narrative, one rooted in solving the real business problems faced by the financial services industry today. Using Metia’s proprietary data and analysis methodologies, we have uncovered a new narrative that will help fintech marketers to reposition AI as a business-critical tool rather than a concept or promise.

Applying new digital insights to remove barriers to AI adoption in FS

Uncover how thumb-stopping, authentic social media strategies can skyrocket your Fintech B2B growth. Get practical tips, tailored content for buyers, and cut through the noise. With 20 years of expertise, we’ll show you how to transform your social media and get real, measurable results, without the BS.

Social for Fintech growth: No robots here

Change is one of the only certainties in the fintech industry. It’s therefore imperative for fintech marketers to adapt quickly to continually answer the changing needs of customers and prospects – while simultaneously ensuring long-term strategies are on track. Here, we’ll talk you through some of the key marketing operations solutions we provide to answer both the tactical and strategic needs of your marketing teams. We’ll outline how a strategic roadmap approach can help you plan for the unexpected while ensuring you stay on course to achieve your marketing and business goals. And we’ll demonstrate how our unique data tools can drive lasting campaign success.

The FinTech Marketing machine: An Operational Perspective

This session will demonstrate the value agile marketing can bring to FinTech marketers to improve results
We’ll be covering:
· An introduction to agile marketing
· The value to FinTech marketers
· Hear from our clients on how adopting agile has improved results
· Tips on how to get started
· An overview of the agile marketing training

Agile marketing: a FinTech marketer’s guide

The technology age has reshaped marketing. AI-powered strategies have unlocked opportunities for businesses to reach and engage audiences more effectively than ever before. Technology is transforming how brands connect with their customers and how we as marketeers to thrive.

We are embracing this change.

CylvyTM, our AI solution and consulting offering, embeds intelligence throughout your marketing workflow—driving insight, creativity, and automation to deliver sharper strategy and stronger results.

AI-driven B2B marketing intelligence

Our 1st series of e-Networking & Learn virtual events in 2025 is here – a whirlwind of innovation, collaboration, and inspiration designed exclusively for our dynamic community and industry trailblazers. Get ready for 30 to 45 minutes of pure brilliance as we dive into FinTech Marketing Insights, Technology, Digital Mastery, Customer-Centric Strategies, and the ever-thriving realm of Growth Marketing.

e-Networking and Learn Session 22 January 2025

Full Stack RevOps is a boutique revenue operations shop based in Vancouver. Over the years, Andrew Royal, founder and principal, has found a fracture of information passed between sales, marketing and customer experience. Using the tech stack from each department, Full Stack RevOps uses the interoperability of each platform to feed complex data into reporting tools to create simple yet exquisite data-backed strategies for clients. In data, we trust. This session will outline and highlight the key to using data to drive hypergrowth.

RevOps: Your missing puzzle piece to hypergrowth

Discover how Allica Bank, in collaboration with Rooster Punk, unveiled their inaugural brand campaign. What sparked the concept? What’s the story behind the ‘Orange Hat’? Why did we choose TV, radio, and outdoor channels to promote a B2B brand? And what was the campaign’s overall impact? Watch this 7-minute video featuring Georgie Burks, Head of Brand at Allica, for all the insights.

Behind the Orange Hat: Insights into Allica Bank’s First Brand Campaign

Our 2nd series of e-Networking & Learn virtual event is here – a whirlwind of innovation, collaboration, and inspiration designed exclusively for our dynamic community and industry trailblazers. Get ready for 30 to 45 minutes of pure brilliance as we dive into FinTech Marketing Insights, Technology, Digital Mastery, Customer-Centric Strategies, and the ever-thriving realm of Growth Marketing.

e-Networking & Learn virtual series session - May 29, 2024

We are thrilled to introduce our e-Networking & Learn virtual series sessions tailored for our community members and industry colleagues. These concise sessions, lasting between 30 to 45 minutes, aim to foster collaboration among industry peers. Participants are encouraged to share case studies, real-world examples, incorporate interactive elements, and inspire B2B marketers to elevate their strategies.

e-Networking & Learn virtual series sessions - January 31, 2024

Watch the Back to the Future – Unlocking Growth – Think Big and Start Small: How to
successfully unify your Account Based Marketing (ABM)
and demand strategies to drive business growth and customer retention by Maja Rissmann (Moderator) – VP of Marketing – AccessPay
Olga Ponomareva – ESG Marketing Director – Fitch Solutions
Lisa Addison – Growth Director – Digital Experience, Digital Engineering, Transformation Consulting – Cognizant
Amélie Arras – Sales and Marketing Director – Zumo
Sapna Kandukuri – Senior ABM Strategy Manager – LSEG at the FinTech B2B Marketing Conference in London on the 23rd of April.

Think Big & Start Small: How to successfully unify your ABM & demand strategies

Growth Hacking

Marketing

Content Analytics

Marketing Analytics

Get powerful banking and treasury insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on hot topics such as digital banking, payments disruption and non-bank competition. Learn how the latest treasury management strategies are helping to mitigate operational, financial and reputational risk.

Banking and Treasury

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Think Big & Start Small: How to successfully unify your ABM & demand strategies

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