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If Content is King, Who is Queen? How to leverage data, ChatGPT, AI

Presented by

Katerina Rabava (Moderator), Liz High, Emmy Granström, Laurel Wolfe, Sonia Mazzotta Morrison

About this talk

Watch the Back to the Future – If Content is King, Who is Queen? How to leverage data, ChatGPT, AI & innovative content strategies to boost hyper personalisation to drive demand generation by Katerina Rabava (Moderator) – Marketing Head – Tata Consultancy Services Liz High – Practice Lead – Financial Services – Metia Emmy Granström – Global Head of Marketing – SteelEye Laurel Wolfe – SVP, Marketing – Worldpay from FIS Sonia Mazzotta Morrison – Head of Organic Growth Marketing – Tide at the FinTech B2B Marketing Conference in London on the 23rd of April.
FinTech Marketing Community

FinTech Marketing Community

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We arm marketers from financial & tech sector with latest insights
The FinTech Marketing Community is an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology. Our all-in-one comprehensive platform empowers members to expand their professional networks, share insights and best practices, access top-tier training and coaching, and accelerate career growth through a dynamic mentoring program. The FinTech Marketing Community is an award-winning, global, peer-powered network connecting business and marketing leaders across both B2B and B2C financial services and technology. Our dynamic platform offers members a one-stop destination to expand their professional networks, exchange insights and best practices, and stay ahead of industry trends. Through exclusive events, expert-led training, and hands-on coaching, we help marketers sharpen their skills and elevate their impact. Our community also features a robust mentoring program designed to support career advancement at every stage. Whether you’re looking to build lasting connections, explore new ideas, or grow professionally, the FinTech Marketing Community provides the resources and support to help you thrive in an ever-evolving industry.
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