Presented by
Matthew Prior - Sr. Solutions Consultant - Demandbase
FinTech ABM Playbook: Strategies That Drive Real Revenue
About this talk
Unlock strategies to focus your efforts where it matters most in the fast-paced world of FinTech marketing. This session will show you how to build and scale strong account-based GTM motions that drive meaningful engagement and sustainable growth in this competitive sector. Discover how to align teams, focus on high-impact opportunities, and deliver measurable outcomes that prove value and fuel expansion.
We’ll share real-world FinTech-focused examples that reveal what works in practice, demonstrating how to validate ROI, meet the unique challenges of financial technology marketing, and capitalise on new opportunities. Leave informed, inspired, and equipped with the actionable strategies you need to confidently elevate your ABM efforts to the next level.
FinTech Marketing Community
2130 subscribers178 talks
We arm marketers from financial & tech sector with latest insights
The FinTech Marketing Community is an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology. Our all-in-one comprehensive platform empowers members to expand their professional networks, share insights and best practices, access top-tier training and coaching, and accelerate career growth through a dynamic mentoring program.
The FinTech Marketing Community is an award-winning, global, peer-powered network connecting business and marketing leaders across both B2B and B2C financial services and technology. Our dynamic platform offers members a one-stop destination to expand their professional networks, exchange insights and best practices, and stay ahead of industry trends.
Through exclusive events, expert-led training, and hands-on coaching, we help marketers sharpen their skills and elevate their impact. Our community also features a robust mentoring program designed to support career advancement at every stage.
Whether you’re looking to build lasting connections, explore new ideas, or grow professionally, the FinTech Marketing Community provides the resources and support to help you thrive in an ever-evolving industry.