“Partner experience is the new customer experience.” That’s how Gartner sums up the importance of providing a positive experience to the end-users of your B2B relationships.
Many companies invest heavily in digital transformation, creating partner portals, applications, and digital assets where their partners can go and collaborate in a self-service manner. But this positive transformation movement will not be completed without implementing a Partner IAM, sometimes known as B2B IAM. Eventually, it doesn’t matter how great your portal or application is if the end-users cannot actually access it because the end-to-end management process is slow, manual, and prone to errors.
Join this webinar to learn about the challenges associated with the management of B2B access management, why there’s a need for a solution that is designed specifically to address these challenges, and how the right process can provide a great partner experience that will increase business collaboration.