Name: Assessment Basics #3: Direct & Indirect Measures
Start: 2021-03-10T17:00:00Z
End: 2021-03-10T17:01:06.000Z
Location: BrightTALK
Rating: 5

At Watermark, insights inspire progress. Watermark’s software gives higher education institutions the insights they need to improve, evolve, and empower student success. Watermark’s integrated digital solutions support assessment and accreditation, faculty activity reporting, course evaluation and surveys, and catalog and curriculum development for over 1,700 higher education institutions around the world. For more information, visit www.watermarkinsights.com.

Implementing any new technology can be a daunting task for college and university administrators. When that technology will be used to support particularly sensitive needs like faculty evaluation, reappointment, tenure, and promotion decisions, the challenges of implementation increase significantly. This webinar focuses on how Randolph-Macon College successfully integrated Watermark’s solutions to improve on-campus processes while avoiding pitfalls that can reduce faculty buy-in. 

You’ll learn: 
- How to select the right solutions to fit the needs of your campus. 
- How to apply strategies that promote campus buy-in. 
- How to plan for both short- and long-term success of a new solution.
- Why Randolph-Macon College chose Watermark to solve current problems and meet future challenges.

Strategies for Success: Making the Most of New Tech

Are you looking for a way to simplify and streamline your institution's credentialing, annual review, promotion, and tenure processes? In under 20 minutes, we'll demonstrate how Watermark Faculty Success can accomplish just that with our Review, Promotion, and Tenure (RPT) module.

You'll learn how the Faculty Success RPT module:
- Keeps processes on track with tools like visual process mapping, automated reminders, and admin tracking.
- Gives faculty and other stakeholders greater visibility into their progress.
- Digitizes even the most complex workflows involving faculty data.
- Standardizes the RPT process, ensuring greater efficiency, consistent quality, and compliance.

This is a replay of a previously-recorded presentation.

Review, Promotion, and Tenure With Faculty Success | Watermark Solution Tour

Streamlining Curriculum Management Processes With Curriculum Strategy | Watermark Solution Tour

Your course catalog and curriculum showcase the core of the student experience. It’s where your faculty and institution shine, and it’s where students plan their futures based upon what programs your school has to offer.

Watermark’s curriculum management solution helps connect your curriculum to an outcome-based education strategy while streamlining collaboration with an intuitive curriculum management workflow.

Join us for a 30-minute tour of Watermark Curriculum Strategy and see how easy it is to:

- Collaborate to build and share a curriculum that powers student success
- Streamline curriculum development and catalog creation
- Ensure your online catalog stays accurate with real-time updates 
- Inform curricular changes with student feedback and assessment data

Streamlining Curriculum Management Processes With Curriculum Strategy

Columbus State University shares how modernizing faculty activity reporting has helped them streamline and improve data collection, collaboration, and reporting. Learn how they easily track faculty accomplishments in teaching, scholarship, and service. 

Join us and hear:
- How they transformed their paper and binder system for their annual review, promotion, and tenure processes to digital
- Which features of Watermark Faculty Success (formerly Digital Measures) have made the biggest impact on their processes
- How Faculty Success helped streamline, standardize, and improve data collection and reporting

This is a replay of a previously-recorded presentation.

Transitioning to a Campus-Wide Digital Solution for Faculty Activity Reporting

In order to provide a top quality student experience, it is critical for higher ed leaders to innovate. But many institutions are slow to adopt new ideas due to long-standing, deep-rooted traditions.

In this panel discussion, Ian Wilhelm, Assistant Managing Editor at the Chronicle of Higher Education, explores best practices for leading change in higher ed. Join us to hear real-world examples of how leaders successfully effected change at their institutions, and how they achieved strategic goals like increased enrollment and student success.

This is a previously-recorded webinar presented by Watermark in partnership with the Chronicle of Higher Education.

Panel: Making Change in Higher Education

Student success isn’t just about advising – it’s about supporting students throughout their time on campus. And to do this effectively, you need to fully understand each stage of their journey and what barriers they face. In this webinar, Linn-Benton Community College shares how they’ve driven cross-campus adoption of Watermark’s student success solution, allowing different offices to contribute their own chapter to each student’s story.

You’ll learn:
- How the financial aid office, affordability office, learning center, library, and other departments use technology to better support students
- Tips to drive data entry and regular reporting practices to create complete, accurate student records that are accessible across teams
- How to build an effective team of cross-campus collaborators to create consistent use practices (and why you need a test instance to evolve your processes!)

This is a replay of a previously-recorded presentation.

Authoring a Complete Story of Student Success

Many higher education institutions know that change is necessary to better advance student success. But how can change be managed effectively? In this webinar, Alex Leader, Watermark’s Chief Impact Officer, leads panelists in a discussion about how to launch a student-first, data-driven culture shift in higher ed. Kristi Wellington Baker, Higher Education Strategy Lead at AWS, and Ian Slater, Vice President for Student Life at Eastern Nazarene College, will discuss topics such as:

- How to use data to identify priorities and strategic processes
- How to generate institutional willpower to build change momentum
- What tools Eastern Nazarene College uses to fuel institutional transformation
- Ideas for measuring success at your own institution

Presenters:
- Kristi Wellington Baker, Ed.D., Higher Education Strategy Lead at AWS
- Ian Slater, Ph.D., Vice President for Student Life at Eastern Nazarene College
- Alex Leader, Chief Impact Officer at Watermark

This recorded presentation was hosted by The Chronicle of Higher Education and sponsored by AWS and Watermark.

Awakening Change: Mobilizing Your Campus To Advance Student Success

Student Success & Engagement, From Prospect To Graduate | Watermark Solution Tour

Education is more than a certificate or a degree. It’s the path to a better future. Watermark Student Success & Engagement (formerly Aviso Enterprise) is an equity and student success solution helping colleges and universities keep underserved students engaged, increase enrollment and retention, and optimize the chances of degree and certificate completion. This solution makes it easy to identify issues that prevent prospects, applicants, and students from succeeding and gives you tools to develop strategies to address these challenges. 

You'll learn:
- How to support enrollment teams through campaigns and pipelines
- How our predictive analytics flag potential retention issues
- How engagement positively impacts historically underserved students
- How to gather measurable retention results based on preventative action
- How to keep students on track through alerts, achievements, student pathways, and more

Join this solution tour for a first-hand view of how the right technology helps increase student success.

Student Success & Engagement, From Prospect To Graduate

Higher education, traditionally considered slow to transform, has shown great resilience during the past two years. How can colleges continue to make progress on increasing enrollment, changing governance structures, enhancing multiyear financial forecasting, and improving relations with state governments?

Join us for “Modern Strategic Planning for Higher Education,” featuring higher-education strategist Paul Friga, and Scott Carlson, a senior writer at The Chronicle. In this special 90-minute virtual forum, your hosts share six video clips of today’s most innovative campus leaders as they describe how they have adjusted their strategies in response to the needs of the day.

Presenter: 
- Henry Stoever, AGB president & CEO
Hosts: 
- Paul Friga, higher-education strategy professor and practice area leader for the Association of Governing Boards of Universities and Colleges
- Scott Carlson, senior writer, The Chronicle of Higher Education

Presented in partnership with The Chronicle of Higher Education and the Association of Governing Boards of Universities and Colleges (AGB). This is a replay of a previously-recorded presentation.

Modern Strategic Planning for Higher Education

In the final episode of the Institutional Effectiveness Series, Dr. Erica Eckert from Kent State University and Dr. Glenn Phillips from Watermark discuss the key takeaways from the series. IE professionals will be reminded of good practices that may apply to their own work and hear inside tips on current trends in institutional effectiveness. Join us for this discussion and learn how you can meet the needs of this changing field. 

You’ll learn: 
- Elements to consider when adapting best practices to your unique institution context
- Why supportive and active leadership is imperative for institutional improvement
- How changes in accreditation and other forms of external reporting may transform practices in IE in the future

View all six webinars in this series: https://www.watermarkinsights.com/institutional-effectiveness-webinar-series/

IE Series | Watermark Institutional Effectiveness Series in Review

In many institutions, there is a disconnect between the student pre-enrollment and recruitment process and the enrollment and onboarding process. A lack of unified systems across the student lifecycle can cause aggravations like communication gaps, a need for data re-entry, nonexistent or inaccurate reporting, and other inefficiencies that needlessly take up staff’s time.

For the past 18 months, McDowell Tech has worked to eliminate this gap, expanding its student services to seamlessly support students from the prospect stage through enrollment.

In this live webinar, Alex Leader, Chief Impact Officer at Watermark, interviews McDowell Tech’s President, Dr. Brian Merritt, about how they changed their approach to prospective and student engagement, and the early results they are seeing from their efforts. They will discuss how smaller institutions can effectively incorporate a continuous, connected student experience from prospect through enrollee.

You’ll also hear Dr. Merritt’s perspectives on:
- How McDowell Technical College partnered with Watermark to address a fundamental need in higher education for student support across the student lifecycle from prospect to degree attainment. 
- How current circumstances like affordability, inflation, and pending job losses have affected higher ed and the school’s initiatives.
- Managing difficulties stemming from the “great resignation” such as the shifting responsibilities of staff members.
- Future hopes for higher education, particularly for two-year institutions facing similar challenges.

A President’s Perspective: Supporting Students From Prospect Through Enrollee

Using Assessment To Create a Culture of Improvement 
Watermark Institutional Effectiveness Webinar Series

Establishing a process for assessment can be difficult for many colleges and universities. Faculty members may have different ideas about what effective assessment looks like, and it can take time to get everyone centered around one goal. At The University of Alabama’s College of Education, establishing a culture of continuous improvement was the best way to align their faculty and create a smooth assessment process. 

In this webinar, you will learn how to:
- Provide opportunities for faculty collaboration
- Reframe the idea of change from a one-time event to an ongoing process 
- Establish faculty buy-in and ownership of the process

Presenters:
- Dr. James Hardin, Clinical Associate Professor
- Dr. Lisa Matherson, Clinical Associate Professor, Coordinator of Continuous Improvement
- Dr. Emily Sims, Clinical Associate Professor, Associate Dean of Student Services & Certification
- Dr. Elizabeth Wilson, Professor, Sr. Associate Dean
- Diana Winchester, Clinical Instructor of Student Assessment and edTPA
- Dr. Akeisha Young, Clinical Assistant Professor, Director of Accreditation & Assessment
- Mirai Nagasawa, Graduate Student, Educational Research
- Glenn Phillips, Account Executive, Watermark

View all six webinars in this series: https://www.watermarkinsights.com/institutional-effectiveness-webinar-series/

IE Series | Using Assessment To Create a Culture of Improvement

Staying Flexible: Using Technology to Adapt to Challenges
Watermark Institutional Effectiveness Series

Many colleges and universities are familiar with the challenge of using limited resources to make a campus-wide impact. As expanding priorities reduce the budget for new technology, institutions must often do more with less. Limiting your technology stack to a few high-value, adaptable solutions can be one of the best ways to maximize your impact.

This is the approach that South Central College has taken in their own student success strategy. At first, the team was looking for a solution that would bridge the communication gap between students and faculty. They wanted a solution that could help them personalize communication to build strong connections between students and their success team. Not only did Student Success & Engagement fill this need, but over time the team discovered it was also able to adapt to meet SCC’s other needs including: tracking student government, managing caseloads, and creating more targeted communications. 

In this webinar, learn about the value of flexible technology solutions from a college that has successfully adapted their own systems to maximize their institutional effectiveness.

View all the webinars in this series: https://www.watermarkinsights.com/institutional-effectiveness-webinar-series/

IE Series | Staying Flexible: Using Technology to Adapt to Challenges

Ethnicity is still a significant factor when predicting student success in higher education. Students of color may experience considerable obstacles that keep them from completing their studies and obtaining a degree.
 
Institutions, however, have the power to make a difference with historically-marginalized or underserved students by implementing a technology-supported student success strategy. 
 
Join our webinar and learn how schools are providing holistic student support to increase retention and graduation rates for all students.

- Learn how other college leaders implemented and sustain their student success programs
- Hear firsthand from student success coaches and administrators as they share inspiring student stories
- See how implementing a student success strategy at your institution can improve retention and make a lasting impact on underserved and at-risk students

Presenters:
- Dr. Shakeena White, Associate Vice President of Student Services, James Sprunt Community College, Kenansville, NC (panelist)
- Marbeth Holmes, Dean of Student Success, Nash Community College, Rocky Mount, NC (panelist)
- Jamal Pitt, Success Coach/Coordinator, MMSI, Nash Community College, Rocky Mount, NC (panelist)
- Heather Taynor, Vice President for Customer Experience, Watermark (panelist)
- Dr. Glenn Phillips, Insights Consultant, Watermark (moderator)

This is a previously-recorded webinar presented by Watermark in partnership with the Chronicle of Higher Education.

Closing the Equity Gap: Success Coaching Meets Tech

Watermark Institutional Effectiveness Series
Faculty Activity Reporting Buy-In and Sustainability | A College's Implementation Story

One of the biggest obstacles with implementing new technology is getting user buy-in. In the world of higher ed, this is especially challenging.

Join us as Robert Bucciere, Systems Training & Reporting Specialist at the University of North Carolina Wilmington, walks through the school’s journey of implementing a new faculty activity reporting platform.
 
You'll learn how UNCW:
- Rolled out the new system in stages
- Included stakeholders and end-users in the implementation process
- Maintains sustainability with ongoing conversations and training tools

Presenter: Robert Bucciere, MSW, LCSW, Systems Training & Reporting Specialist, College of Health and Human Services  at the University of North Carolina Wilmington

View all the webinars in this series: https://www.watermarkinsights.com/institutional-effectiveness-webinar-series/

IE Series | Faculty Activity Reporting Buy-In and Sustainability

Accreditation review is an important checkpoint for your institution. Our team is focused on providing software that helps you build a strong network of data and processes so that you’re always ready to demonstrate your progress. With these tools, you won’t have to get prepared. You'll be prepared.

Join us for an overview of Planning & Self-Study, Course Evaluations & Surveys, and Faculty Success to see how these complementary and integrated solutions help you surface deep insights. 

You’ll learn how to:
- Drive systematic planning and outcomes assessment across all levels of your institution
- Gather student feedback for insights on how to improve courses, programs, and student services
- Manage and report on faculty credentials and engage faculty in regular reflection on their own work

Getting Accreditation-Ready | Watermark Solution Tour

Assessment is for Everyone: Collaborating on Discipline-Based Self-Studies
Watermark Institutional Effectiveness Series

Preparing for discipline-specific accreditation can be a daunting process for institutions. Simply providing data at the program level is often no longer sufficient. Instead, institutions must be prepared to communicate data at the student level and compare it to the program’s learning outcomes. In this webinar, Winston-Salem State University outlines how your institution can make sense of this data by utilizing the power of community, collaboration, and technology. 

You’ll learn:
- How to give your institution enough time to collect and analyze the data you need for a self-study
- Why a community approach to writing self-studies is so effective
- How closing the feedback loop on assessment leads to a better understanding of learning outcomes
- Why assessment must include everyone: stakeholders, administrators, faculty, students, and more

View all the webinars in this series: https://www.watermarkinsights.com/institutional-effectiveness-webinar-series/

IE Series | Collaborating on Discipline-Based Self-Studies

The Key to Increasing Student Feedback and Engagement: Simplify
Watermark Institutional Effectiveness Series

Gathering end-of-semester data can be a struggle. Whether it is the logistics of deploying a survey or addressing a low response rate, many obstacles can stand in the way of making institutional progress. Anna Munns Engdahl, Director of Institutional Effectiveness at the University of Jamestown will discuss how they use technology to administer campus surveys more efficiently, and how their simplified process improved student engagement. 

You’ll learn how to:
- Administer campus surveys more efficiently on a single platform
- Boost response rates and increase faculty participation by simplifying end-of-semester surveys
- Empower departments to develop and deploy their own surveys to better understand their effectiveness

View all the webinars in this series: https://www.watermarkinsights.com/institutional-effectiveness-webinar-series/

IE Series | The Key to Increasing Student Feedback and Engagement: Simplify

When people talk about assessment, they are often talking about measurement. Measurement is an absolutely critical component to the assessment process. The achievement of outcomes cannot be reported if the measurement tools are inappropriate. This webinar will discuss the terms “direct” and “indirect” as they apply to types of evidence or measures created to collect data on the achievement of outcomes. (Spoiler alert: the “direct-ness” of a measure is determined by its relationship to the outcome.) Direct measures are generally accepted as “better” for outcomes assessment, however, they are not always possible. Indirect measures will also be discussed as a means to provide additional support to outcomes measurement.

Assessment Basics #3: Direct & Indirect Measures

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Assessment Basics #3: Direct & Indirect Measures

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