Name: Personalization at Scale: Why Content Strategy & Technology are Critical
Start: 2021-01-13T18:30:00Z
End: 2021-01-13T18:30:46.000Z
Location: BrightTALK

Our webinars tackle complex content management challenges and break down how our regional, national & global enterprise customers overcome them using both innovative content strategy & the right technology tools.

The current process of getting the right content in front of employees at the right time is often tedious and time-consuming, requiring multiple clicks and even logins to access time sensitive information. Moreover, the content itself can be lengthy and unengaging, leading to a lack of motivation from employees. Now more than ever, employees are expecting to gain the information they need in the flow of their work.

By seamlessly integrating learning content into an employee’s workflow, organizations can significantly enhance knowledge retention, augment employee engagement and boost productivity. This is a great alternative to traditional learning methods that necessitate dedicating specific time for training or interrupting work to access learning materials.

Join us for this complimentary Training Industry Webinar, sponsored by Xyleme. Your hosts from Xyleme, Mike Buoy, area vice president, and Chris Kocher, senior solutions architect, will explore how to deliver your content in the flow of work.

In this session, attendees with explore how to:

 - Deliver content right where your content consumers need it.
 - Track full courses/documents and individual components.
 - Centralize content management with full control, versioning and tracking.

Zero to Hero: Content in the Flow of Work

The convergence of talent intelligence (the practice of gathering and analyzing data of an organization’s workforce to make more informed talent management decisions), skills intelligence (the practice of identifying the specific skills and competencies that are most important for success in a given role or industry) and content intelligence (the practice of using data and analytics to optimize content creation and delivery) have the power to drive more meaningful personalized learning journeys and provide valuable insight into how learning is transferred throughout the organization.

During this interactive session, we will explore:

- How these new datasets can help connect the dots to better design, deliver, and track the learner’s journey.
- How this data can transform how we design and deliver learning.

It's Time To Rethink How We Measure ROI

It's no surprise that 46% of L&D leaders surveyed in LinkedIn Learning's 2022 Workplace Learning Report said reskilling and upskilling were a top focus area this year or that employees who saw a clear path to their next promotion stayed 2x longer than those that didn’t.  L&D has a critical role to play in an employee’s experience, growth, tenure, and success, and yet many enterprises are struggling to provide the scale and speed required to keep up with the requests for new learning programs.   

Join us for this complimentary Training Industry Webinar, sponsored by Xyleme, where your host, Leslie Farinella, Chief Strategy Officer at Xyleme, will help to connect the dots and share modern learning to meet these challenges.

In this session, we will explore:

- How to provide a learning experience that drives engagement and retention

- Why we need new metrics to measure learning ROI

- What we can learn from our marketing colleagues about designing for speed and scale

Connecting the Dots Across Employee Engagement, Turnover, Recruitment...

The traditional approach to learning and development has changed, and if we want to drive better learning experiences, we need to rethink our approach to our content strategy. 

Onboarding is no longer enough — organizations must also provide opportunities to grow through continued point-of-need support, coaching, and spiraled learning. With the help of technology, we can adapt our approach from manual to modular in order to build, scale, and drive the learning experience.

Join us for this complimentary Training Industry Webinar, sponsored by Xyleme. Your hosts from Xyleme, Mike Buoy, Area Vice President, and Chris Kocher, Senior Solutions Architect, will explore the future of content strategy and how to accelerate your organizations learning curve.

In this session, attendees with learn how to:

 - Build omni-channel publications to send content to your learners at the point of need
 - Develop personalized componentized content through standardization & reuse
 - Evaluate your content and learners performance beyond just a course completion

Accelerate Your Content Strategy To Drive Better Learning Experiences

The learning and development (L&D) industry is rapidly changing. Recent events like The Great Resignation resulted in a massive shift for companies to change how they engage, retain and reskill top talent. With this shift came a greater focus on creating personalized pathways for top talent to develop the skills they need to keep and grow their careers.

According to the LinkedIn Learning 2022 Report, companies that excel at internal mobility retain employees two times as long as those that struggle with it. This shows that L&D will play a critical role in building employee experiences that drive mobility and engagement.
Technology advancements within the quickly evolving skills and talent intelligence space will be at the forefront of this revolution, and quality content will be at the heart. As content designers, we need to anticipate and adapt to this changing world.

In this session, attendees will learn:
What the future looks like for learning content designers.
Key traits of a modern learning design.
Characteristics of the modern learning ecosystem.
The hope and the hype of AI-generated content.

The Future of Content Design

Let’s Talk! How are experts, like yourself, managing the creation and distribution of Proprietary Learning Content in the Healthcare space? 

Katie, our expert in Health and Services learning, has launched a monthly series, “Learn, Connect, & Grow in Healthcare Tech” to address common insights and blockers seen across the Healthcare industry. 

When she’s not at work growing Healthcare Learning Ecosystems, she’s relaxing at home growing her plants and garden. We invite YOU to come grow with Katie as she discusses onboarding, cross training, and everything in-between, March 30th at 4pm EST.

Learn, Connect, & Grow in Healthcare Tech

The Great Reshuffle resulted in a wakeup call to engage, retain and reskill top talent. According to the LinkedIn Learning 2022 Report, companies that excel at internal mobility can retain employees two times longer than its competitors. Learning and development (L&D) can play a critical role in building employee experiences that drive mobility and engagement. Employee retention depends on fostering the right skills — skills for success on the job and career progression. This modern learning approach will require new ways of thinking and working within L&D.

Your host, Leslie Farinella, chief strategy officer at Xyleme, will discuss emerging trends in the world of L&D, including how engaging learning experiences that lead to internal mobility can retain a workforce. You’ll walk away with the knowledge on how to implement a modern approach to learning in your organization.

This interactive session will provide easy-to-understand insights on:
- The role of content intelligence in employee mobility and modern learning.
- The next evolution of learning ecosystems needed to scale a modern learning strategy.
- How to become a disruptor and challenge the status quo.

How Progressive Organizations Are Reimagining Learning&Disrupting the Status Quo

Are you ready to expand your learning reach? All too often we find ourselves developing great content that ends up only being available in maybe one or two systems. The reality is that we can have a much bigger impact on our organizations if we could deliver content to the right people, at the right time, in the right place.

In this video you will see first-hand how Xyleme CCMS empowers content teams to drive efficiencies and increase ROI across the content management lifecycle, all while slashing content development, maintenance and translation costs.

Product Demo: Unshackle your Content and Expand your Learning Reach

The Great Reshuffle resulted in a wakeup call to engage, retain and reskill top talent. According to the LinkedIn Learning 2022 Report, companies that excel at internal mobility can retain employees two times longer than its competitors. Learning and development (L&D) can play a critical role in building employee experiences that drive mobility and engagement. Employee retention depends on fostering the right skills — skills for success on the job and career progression. This modern learning approach will require new ways of thinking and working within L&D.

Emerging Trends in L&D — How Modern Learning Will Disrupt the Status Quo

Content demands will only increase, and creating one-off programs for each and every deliverable and audience across the enterprise won’t be sustainable. Discover the benefits of reassembling content for reuse to truly personalize content, gain efficiency and provide data insights, all while slashing content development and maintenance time. Whether you have a learning management system (LMS), learning experience platform (LXP), rapid authoring tools etc., Xyleme can integrate with your tech stack and maximize the potential of your entire content ecosystem.

In this interactive session, attendees will learn how Xyleme CCMS:

Can empower your organization to drive efficiencies.
Can increase ROI across the content management lifecycle.
Slashes content development time, maintenance and translation costs.

Live Product Demo: Stop Rebuilding and Start Reassembling with Xyleme

Content demands will only increase and creating one-off pieces for each and every deliverable and audience across the enterprise is not sustainable. Xyleme’s top solution architects will demonstrate the benefits of reassembling content for reuse to truly personalize content, gain efficiency and provide data insights, all while slashing content development and maintenance time. Whether you have an LMS, LXP, rapid authoring tools or more, Xyleme can integrate with your tech stack and maximize the potential of your entire learning content ecosystem.

Live Product Tour: Stop Rebuilding and Start Reassembling with Xyleme

With just 36% of U.S. workers actively engaged in the workplace as of the first half of 2022, delivering personalized learning and content experiences at scale is becoming increasingly critical.

The key to using content to drive engagement is making it easy for your employees to access the personalized information, training, reskilling/upskilling content, and on-the-job resources they need at the point of need — that is, providing the content they need, exactly when and where they need it. In other words, providing truly personalized content experiences.

Most organizations, however, are frustrated that their investments in technology (LMS, LXP, DAP) have failed to deliver the user experiences they had hoped for. According to research by Brandon Hall Group, fewer than 10% of companies in Brandon Hall Group's Learning Strategy Survey state that their learning environment "takes advantage of multiple technologies to create engaging, personalized learning experiences."

Organizations that are able to unlock the secret to personalization at scale will have a distinct competitive advantage in the marketplace.

Learning Objectives:
-Why You need to move from Omnichannel to multi-experience content
-How Standardization is critical to effective personalization at scale
-Real-World Strategies for Success and why Content Matters

The Secret to Driving Engagement with Personalized Content

The demand for personalized content in web and video continues to increase, which means that production needs to change, too. Content is undergoing a transformation from static to dynamic. Businesses need to create content that's easily updatable and designed for individual audiences.

Join Leslie Farinella, Chief Strategy Officer at Xyleme, for a discussion about the future of content and how to prepare for personalization in a multiexperience world. 

You will learn:
1) What’s driving the content transformation? What’s the future of content?
2) What building content for a personalized / multiexperience world looks like
3) What’s the next step? What can you do today to prepare?

The webinar is brought to you by The Content Wrangler and sponsored by Videate, software that automates the production of software documentation videos making it fast and cost-effective, even if you release new software every day.

Preparing Personalized Video In A Multiexperience World

Content design strategies have continued to evolve over the past decade — now it’s time to truly revolutionize how we think about content design.
    
The future of content design hinges on making content more fluid and adaptable, so it can be reused efficiently in multiple experiences, across multiple audiences, and delivered in multiple formats, to meet the needs of a wide range of job roles, experience levels and business use cases.   

In this webinar, Xyleme Chief Strategy Officer Leslie Farinella will explore: 
-Why organizations struggle to build, deliver, and maintain the experiences users want 
-What the next generation of content design looks like (what do we need to keep, add, and ultimately let go of to make the transition) 
-How revolutionizing content design can provide a significant competitive advantage in the marketplace

Why It's Time for a Content Revolution

Technology platforms are evolving faster than ever and the range of audiences that we need to support and onboard continues to expand—from sales and customer success, to end users, to channel partners, and more. It is becoming increasingly difficult to ensure everyone can find the answers they need, and nothing stops expansion faster than lack of information, or even worse, outdated or inconsistent information.

It is time for an omnichannel strategy for your learning content. Learning content touches every step of the customer journey, and quick access to product and support information is expected. If you want to scale, you need to make content easily accessible to all your stakeholders, both internal and external, when and where they need it. An omnichannel content strategy will improve your customer experience, increase time to market, and allow you to out-pace your competition.

Driving Consistent Customer Experiences in an Omnichannel World

Content design strategies have continued to slowly evolve over the past decade. But slow and steady evolution will only take us so far — it’s time to take the next step and truly revolutionize how we think about content design.   

If we want to seamlessly deliver dynamic content experiences that engage learners, drive continuous learning, support career pathways, and ultimately help meet our organizational goals — and to do so in a way that can expand with technology to meet new business needs and feed to new delivery channels as they emerge — then we need to fundamentally rethink content design.

In this joint webinar with The Learning Guild, Xyleme Chief Strategy Officer Leslie Farinella breaks down how the future of content design hinges on making content more fluid and adaptable, so it can be used and reused efficiently in multiple experiences, across multiple audiences, and delivered in multiple formats, to meet the needs of a wide range of job roles, experience levels, geographies, and business use cases.

Why It's Time for a Content Design Revolution

Content is a competitive advantage when managed and leveraged effectively – but that’s not an easy thing to do.  

Modern organizations invest tremendous resources into crafting core messaging, from customer training resources to product information to your unique vision and values. But too often, that content isn’t leveraged to its fullest potential.  

In this webinar, Xyleme Chief Strategy Officer Leslie Farinella will break down how reevaluating your content strategy and investing in the right technology can help organizations turn learning content into a competitive advantage to drive content management ROI.   

Learning Objectives: 
-Learn how your content can drive a competitive advantage.
-Discover why you need to rethink your content strategy (or create one).
-Learn how to get more out of your content, drive personalization, and put content in the flow of work.

Turn Your Learning Content Into a Competitive Advantage

Content personalization is no longer an option—it’s an expectation.

But when serving large volumes of content to diverse audiences, effective personalization is almost impossible (let alone sustainable) without the right strategy and tools in place.

What if it was streamlined and simplified?

In this webcast with the Association for Talent Development, Xyleme COO Leslie Farinella explores why content is the key to any personalization strategy and how taking a component-centric building block approach and implementing the right technology tools allow organizations to effectively personalize content, even on a global scale.

In this webcast, you will learn:

- Three reasons taking a building block approach will help personalization efforts succeed
- Tips for leveraging strategy and technology to address and overcome common personalization challenges
- How reuse and personalization go hand in hand

Personalization at Scale: Why Content Strategy & Technology are Critical

Content Strategy

Content Creation

Content Management

ccms

lcms

Personalization

Enterprise Architecture

content experience

Digital Content

Content Management System

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Content Marketing

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Marketing

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

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Sales

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Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

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Emerging Technologies

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Research and Development

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Operations

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Personalization at Scale: Why Content Strategy & Technology are Critical

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Xyleme