Why is Content Personalization Challenging for Large Organizations?

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Presented by

Xyleme Team

About this talk

Most organizations don’t have a problem with content personalization on a small scale. When you try to scale it up, however, the maintenance becomes harder and harder to keep up with. Tailoring one piece of content to multiple audiences, roles, products, and experiences leaves you with multiple versions and outputs, all of which need active maintenance. In addition, each of these assets is handcrafted to fit each of those experiences.
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