Driving Consistent Customer Experiences in an Omnichannel World

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Presented by

Leslie Farinella

About this talk

Technology platforms are evolving faster than ever and the range of audiences that we need to support and onboard continues to expand—from sales and customer success, to end users, to channel partners, and more. It is becoming increasingly difficult to ensure everyone can find the answers they need, and nothing stops expansion faster than lack of information, or even worse, outdated or inconsistent information. It is time for an omnichannel strategy for your learning content. Learning content touches every step of the customer journey, and quick access to product and support information is expected. If you want to scale, you need to make content easily accessible to all your stakeholders, both internal and external, when and where they need it. An omnichannel content strategy will improve your customer experience, increase time to market, and allow you to out-pace your competition.

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