The Secret to Driving Engagement with Personalized Content

Presented by

Leslie Farinella

About this talk

With just 36% of U.S. workers actively engaged in the workplace as of the first half of 2022, delivering personalized learning and content experiences at scale is becoming increasingly critical. The key to using content to drive engagement is making it easy for your employees to access the personalized information, training, reskilling/upskilling content, and on-the-job resources they need at the point of need — that is, providing the content they need, exactly when and where they need it. In other words, providing truly personalized content experiences. Most organizations, however, are frustrated that their investments in technology (LMS, LXP, DAP) have failed to deliver the user experiences they had hoped for. According to research by Brandon Hall Group, fewer than 10% of companies in Brandon Hall Group's Learning Strategy Survey state that their learning environment "takes advantage of multiple technologies to create engaging, personalized learning experiences." Organizations that are able to unlock the secret to personalization at scale will have a distinct competitive advantage in the marketplace. Learning Objectives: -Why You need to move from Omnichannel to multi-experience content -How Standardization is critical to effective personalization at scale -Real-World Strategies for Success and why Content Matters

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