Increase Digital Marketing Revenue with Customer-Consented Data

Presented by

Steven Ladd, Director Customer Engagement & Consulting,Ogilvy Thailand | Alfred Bonilla,SAP Customer Data Cloud GTM,APJ Head

About this talk

COVID-19 has taken centre stage at board tables in all companies and industries across the globe. The lockdowns have accelerated switching to online services at an unprecedented pace.   In the new normal, companies need to ensure they are connecting in a personalised manner and converting through their digital channels. Steps such as making it easy for customers to search, register or subscribe, consent and consume services and goods are now demanded in this new normal. Furthermore, your customers demand even more transparency and personal data control. At the same time, getting caught out of compliance with data privacy regulations can result in major fines and brand reputation damage to your business. As marketing and eCommerce professionals continue to provide a consistent journey across those channels, Thailand will be welcoming its new Personal Data and Privacy Act (PDPA) in the near future, which fundamentally changes the way business gain their customers’ trust and manage the relationship. Learn the importance of personalising your customer journey and how you can address the PDPA regulations and build more customers’ trust in an upcoming virtual session featuring Steven Ladd from Ogilvy and Alfred Bonilla from SAP.
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