Driving online business growth - A new normal in the post-crisis world

On behalf of Marketing Magazine and SAP, we are delighted to invite you to our latest webinar session. This exclusive online discussion will probe the ideas behind and effective strategies for driving online business growth and profitability in today’s adoption of a new normal. COVID-19 was the kick many companies across Hong Kong needed to take their first real steps online. In addition to modifying their staff interactions by implementing work-from-home measures, businesses have begun grappling with how to achieve maximum business efficiency, growth, and productivity in digital spaces. During this webinar, we will focus on how and what companies can do to further improve their business ventures in the online world and examine what challenges they now face. Joining us as presenters will be Jeffery Hau, Director of Prizm Group and Wafer Wong, Customer Centre of Experience from SAP Customer Experience. Both will share their ideas, experiences and challenges faced in successfully initiating online business models. They will also impart the lessons learned during crisis, and explain why we shouldn’t go back to the way business was done before. Key topics to be addressed: - How can companies manage and plan for their online strategies in ways that will contribute to their business growth? - What are the typical online challenges that companies will face during and after crisis and how can they solve them? - What tools can be used to increase productivity and profitability through online initiatives? - How does one adapt with the times presented without giving teams whiplash?