Driving value in the digital economy with Configure, Price, Quote (CPQ)

Presented by

Nicole France, Constellation Research | Esteban Kolsky, SAP CX | Reza Soudagar, SAP CX

About this talk

Today, B2B companies are challenged like never before to innovate and find new ways to better meet customer expectations. As a result, many have abandoned the one-size-fits-all model by expanding and diversifying their product offerings and tailoring them to customers’ individual needs. At the same time, they’re rapidly changing their sales models and relying heavily on digital channels. In order to do this effectively, more and more companies are empowering their sales reps with the resources and tools required to sell their solutions smarter and with more flexibility. Configure, Price, and Quote has become essential for gaining competitive edge. In this webcast, guest speaker Nicole France, VP and Principal Analyst at Constellation Research, and Esteban Kolsky, Head of Strategy for SAP Sales and Service solutions, will discuss how CPQ can help B2B companies succeed. Join us to learn and explore: - How CPQ can empower sales reps to provide superior customer experiences. - How CPQ can enable companies to win in an era of new business models and customised offerings. - How to effectively leverage CPQ to enable digital commerce in complex B2B environments. - Best practices to ensure your CPQ initiative drives the best outcomes
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