How sales and service can transition to a 'better normal'

Presented by

Kate Leggett, Forrester | Esteban Kolsky, SAP CX | Reza Soudagar, SAP CX

About this talk

We all know 2020 has presented businesses with tremendous challenges. But in this webinar, don’t expect to hear the usual platitudes. You’ll get insight and practical advice on how to move your business forward from two long-time industry experts who also happen to be friends. Come for the knowledge and stay for the banter. Guest speaker Kate Leggett, VP and Principal Analyst at Forrester Research, and Esteban Kolsky, Chief Strategy Officer for SAP CX, discuss the real impact COVID-19 is having on business and how companies are doubling down to help their customers. They don’t stick to a script as they share their views on the role next-generation CRM for sales and service plays as companies look ahead to the future.
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