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Hindustan Zinc Ltd moves to e-commerce

Harssha Shetty, Chief Marketing Officer, Hindustan Zinc Ltd. (HZL) shares the company’s digitisation journey with EVOLVE, India’s first non-ferrous metal buying platform by a producer.

Tapping on the huge potential in India’s Micro, Small & Medium Enterprises (MSME) segment, learn how HZL brought what their customers wanted, such as:

Real-time INR prices
Smaller MOQ size as low as 1 tonne
Direct-to-customer model
The convenience of ordering in just 3 clicks

With their success in the MSME segment, HZL has expanded their online offerings to more customer segments including key accounts.
Recorded Jan 20 2021 13 mins
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Presented by
Harssha Shetty, CMO, Hindustan Zinc Ltd.
Presentation preview: Hindustan Zinc Ltd moves to e-commerce

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  • Live at: Jan 20 2021 2:10 am
  • Presented by: Harssha Shetty, CMO, Hindustan Zinc Ltd.
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