Hindustan Zinc Ltd moves to e-commerce

Presented by

Harssha Shetty, CMO, Hindustan Zinc Ltd.

About this talk

Harssha Shetty, Chief Marketing Officer, Hindustan Zinc Ltd. (HZL) shares the company’s digitisation journey with EVOLVE, India’s first non-ferrous metal buying platform by a producer. Tapping on the huge potential in India’s Micro, Small & Medium Enterprises (MSME) segment, learn how HZL brought what their customers wanted, such as: Real-time INR prices Smaller MOQ size as low as 1 tonne Direct-to-customer model The convenience of ordering in just 3 clicks With their success in the MSME segment, HZL has expanded their online offerings to more customer segments including key accounts.
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