Harssha Shetty, Chief Marketing Officer, Hindustan Zinc Ltd. (HZL) shares the company’s digitisation journey with EVOLVE, India’s first non-ferrous metal buying platform by a producer.
Tapping on the huge potential in India’s Micro, Small & Medium Enterprises (MSME) segment, learn how HZL brought what their customers wanted, such as:
Real-time INR prices
Smaller MOQ size as low as 1 tonne
Direct-to-customer model
The convenience of ordering in just 3 clicks
With their success in the MSME segment, HZL has expanded their online offerings to more customer segments including key accounts.