CX in a World Without Surveys

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Presented by

Meredith Albertson, Chief Marketing Officer at Stratifyd

About this talk

Surveys are a critical data point for Customer Experience teams, but there’s so much more customer feedback to address. In a fast-paced, digital-first world, the insights CX teams get from surveys can come too late to make an impact. To stay relevant, CX teams have to go beyond surveys to focus on other forms of customer feedback—like calls, emails, chat, social media—as well as operational data. In this webinar, Meredith Albertson, CMO at Stratifyd, will discuss how Artificial Intelligence and text analytics are critical tools for CX teams to find new sources of insight that will allow them to make a greater impact across the organization. You’ll also get: • Inspiration on where to find high-value customer insights in your organization • Recommendations on how to get started with the team you have today • Advice on how to overcome resistance from other stakeholders and conquering your own fears of moving beyond survey- driven CX insights

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