How AI Is Transforming Insights Generation in Pharma: Part 1

Presented by

Seth Tyree, SVP, Strategy-Pharma Insights

About this talk

On both the Commercial Insights and Medical Affairs sides of the pharmaceutical industry, one key source of data continues to be underutilized: customer feedback captured in unstructured forms like text, audio, and video. In fact, upwards of 80% of the data companies collect is unstructured, which means data analysts and subject matter experts are spending most of their time prepping and manually reviewing these data sources in an effort to understand their customers. Artificial Intelligence can help pharmaceutical companies unlock deeper insights faster from HCP and customer feedback. But there’s skepticism about AI, and many executives are hesitant to throw their support behind it. For them, the costs associated with buying or building an AI tool can seem too risky, but the advancements in AI and machine learning are changing that calculus. In this webinar, Seth Tyree, SVP, Strategy-Pharma Insights at Stratifyd, will show you how AI can help you better understand your customer and the marketplace, alongside advice for getting executive buy-in for your AI-powered project. See how Smart AI™ technology is lowering the risks associated with traditional AI projects and increasing ROI Get the tools you need to demonstrate the need and value of an AI-powered analytics tool to make the most of your unstructured customer feedback Learn how SMEs will benefit from AI-powered text analytics

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