Deliver a Seamless Peak Season with Better Customer Analytics

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Presented by

Meredith Albertson, CMO at Stratifyd and Ben Thompson, Director, eCommerce Analytics at Bluestem Brands

About this talk

The past year transformed the way consumers shop in store and online. Now, the question for many Retail and CPG companies is how to prepare for the upcoming 2021 peak season. One critical element of any peak season preparations will include improving customer analytics across the entire customer journey. Companies have warehouses-worth of behavioral, operational and unstructured customer data, but much of it is being unused or underutilized. Join us as Meredith Albertson, CMO at Stratifyd and Ben Thompson, Director, eCommerce Analytics at Bluestem Brands discuss the keys to create a seamless ecommerce customer experience through data. Learn how to Help meet your team’s needs for better visualization and storytelling around the customer experience Think outside the traditional funnel with new metrics that show the impact of analytics efforts on CX Make data source unification and democratization part of your workflow

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Stratifyd is the only Experience Analytics Platform powered by Smart AI. Our Smart AI takes the burden of manual analytics off your team, proactively surfacing hidden experience signals and themes 24/7, so your business can stay ahead of your customers and the competition.