Insights into the Changing Customer Experience Environment

A New Approach to Ensuring Effective Resources Powerful forces of change are having a profound impact on brands that will last for years to come. Interaction volume is increasing, and customer journeys are more complex. A deep chasm has emerged between the kinds of experiences customers expect, and the resources that businesses have available to fulfill them. But this is not bad news! Awareness of the chasm presents an opportunity to rethink old processes to meet the extended needs of today’s customers. In this webinar, Ryan Hollenbeck, SVP of Global Marketing at Verint will take a deep dive into the navigation of this inflection point as a guest of Keith Dawson, VP & Research Director at Ventana Research who will offer an analyst perspective on what’s new in customer engagement. This webinar will provide insights into why the customer engagement environment is changing, how it impacts operations and planning, and what executives and managers can do today to close the resourcing disparity.