Companies often face the same challenges in product development: Teams develop ideas that are not actionable. Long lead times prevent bringing an idea to market in a timely manner. This is compounded by long customer feedback cycles. Finally, customers do not accept the product - or only with a low satisfaction rate.
In this webinar, Sabrina Mach, Head of Customer Experience, Product & Design at ThoughtWorks Germany, describes how design, business and technology expertise can be integrated into the development of digital products. She reveals how interdisciplinary collaboration enables agile teams to shorten customer feedback loops, bring products to market quickly, and increase both product success and customer satisfaction - always with the goal of creating value that delivers the targeted return on investment (ROI).