In this talk Zhamak Dehghani, Director of Emerging Technologies at ThoughtWorks, explores the principle of "data as a product" and describes how this simple change in perspective has a deep and profound impact on how we collect, serve and manage data; how we treat the data consumers as customers and how we provide experiences that delight.
Data as a Product is one of the foundational pillars to move toward growing an innovation culture where data is readily and safely available for experimentation.