Harnessing customer obsession to fuel growth - bp’s digital innovation journey

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Presented by

Des Johnson (bp), Andre Holz (bp), Alla Simoneau (AWS) and Sapna Maheswari (Thoughtworks)

About this talk

Thoughtworks and Amazon Web Services bring you an exclusive digital innovation webinar series focused on stories of customer obsessed invention and reinvention, told by business leaders across the globe. bp set out on their innovation journey to respond to tectonic shifts in the marketplace by reinventing how they engaged with consumers. By keeping customers at the center, bp focused attention on delivering lifetime value propositions and built upon a holistic approach across product and service development. This enabled them to accelerate time to value, deliver at scale and support the needs of their customers. Join us for a 60-minute fireside chat covering the below areas: 1. Des Johnson, Vice President, Customer Experience & Digital Product Delivery and Andre Holz, Global Product Digital Manager at bp outlining their transformational journey. 2. It will provide you an opportunity to reflect on where you are on your journey and discover options for accelerating your path to customer centric innovation.

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