Successful Demand Forecasting During the Uncertainty of COVID-19

Imagine you’re a national consumer goods company with an enviable stable of well-known brands and billions of dollars in sales. You’ve recently acquired an impressive slate of new products, and you need to quickly produce forecasts based on limited product history. Then a pandemic hits, throwing the CPG industry and the entire world into a tailspin. In this webinar, you’ll discover how agility, innovative technologies and solid problem solving from Quantworks and SAS helped this growing CPG company adapt to swift changes in demand and meet urgent needs for actionable forecasts – in record time and against the backdrop of COVID-19. Experts from Ferrara Candy Company, Quantworks and SAS will discuss how retail and CPG brands can use analytics and teamwork to develop a modern forecasting process.