Marketing’s transformation to C-suite trusted advisor

Presented by

Pedram Keshavarzian, Vodafone | Mike Blanchard, SAS

About this talk

Listen in as CX experts from Vodafone and SAS discuss their own personal experience and perspectives on this re-imagining of the role and function of marketing today. Marketing’s traditional obsession with customer-centricity and balanced application of both art and science has become something the rest of the organization now realizes is increasingly key to driving overall business strategy. With the acceleration of digital transformation and the increasing reliance on data and analytics, senior marketers everywhere are re-imagining their own internal organization, measures and technology to better serve this higher purpose. In this webinar, CX experts from Vodafone and SAS share their own practical experiences of reimagining the role and function of the marketing department today. Our experts will be sharing insights and tips on transforming your marketing success by: • Reimagining the organization (skills, people, process) • Reimagining the measures (growth KPIs, brand vs customer) • Reimagining the technology (data, privacy, orchestration, measurement and attribution)

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