CX Network: Building the Bridge Between Marketing and Analytics

Presented by

Tim Charlesworth, SAS | Chayan Mazumdar, DXC Technology

About this talk

To deliver sophisticated and personalized customer engagement strategies, organizations are often faced with breaking down the barriers between functional siloes. Marketing teams are increasingly aware of the need for analytics to drive their activities and the analytics team is frustrated at how hard it is to get their models to make a meaningful impact on customer engagement. Attend our webinar to listen to the three key opinion leaders who each bring different perspectives to this conversation and review examples of taking an analytical approach to marketing. We discussed: • Opportunities for analytics in the customer lifecycle • The challenges in operationalizing marketing analytics • How to make better decisions with analytically driven marketing

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