Unlocking 360-degree visibility: a breakthrough in customer data and influence

Presented by

Shane Lenton, CUE | Olivia Carr, Shhh Silk | Cheol Kim, Intel Corp | Regan Yan, Digital Alchemy | Justin Theng, SAS

About this talk

We’re preaching to the converted when it comes to the importance of retail data. Though recent breakthroughs are enabling retailers one single view of the customer. Both off and online behaviours can be married to complete a 360 degree lens on consumers – and this looks set to change the game. With access to this level of insight more accurate real time predictions can be attained and influence deepens. With these new opportunities in mind, we’re taking a deep data dive for this upcoming RetailUP episode - ensuring retailers and the wider ‘NORA’ community can seize the benefits of this new realm of visibility. The discussion will include a focus on: -The importance of creating a single view of customer -Analytics beyond marketing – and the impact -Real-time decisioning – the lever for deeper influence

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