A Service Provider's Guide to Data-Driven Telco

Presented by

Yew Choong Chew, PhD., U Mobile Malaysia | Nicole Cheah, SAS | Danielle West, SAS | Allan Tan CXOCIETY

About this talk

Join us at this webinar as we cover key issues including: - How to gain a deeper understanding of total customer experience to predict and improve Customer Lifetime Value/drives Customer Loyalty - How to use user behaviour to deliver a differentiated user journey. - How to delight customers with the right personalised experience and personalised offers in real-time

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