From Analytics to ROI

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Presented by

Scott Friesen and Sue Van Riper

About this talk

Data is the driving force behind the most forward-thinking market leaders. But access to data and analytics doesn't guarantee returns. Moving from analytics to ROI requires setting the right expectations and KPIs, the right team, the right frameworks, and the right technology. Join Scott Friesen, Senior Vice President of Strategic Analytics at Echo Global Logistics, and Sue Van Riper, Head of Technical Services at Unsupervised, for a conversation on achieving ROI for top organizations, and what trends will drive return in the future.

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Unsupervised uses AI to automate analytics and reveal super-specific insights without slicing and dicing reports and dashboards. With clear insights at your fingertips, your business teams can improve conversions, decrease costs, optimize channels and drive revenue.