Name: How to Increase Web Conversions using Analytics as your Secret Weapon
Start: 2022-01-19T18:00:00Z
End: 2022-01-19T18:00:27.000Z
Location: BrightTALK
Rating: 0

Unsupervised uses AI to automate analytics and reveal super-specific insights without slicing and dicing reports and dashboards. With clear insights at your fingertips, your business teams can improve conversions, decrease costs, optimize channels and drive revenue. 

Online shopping and cart abandonment have long been a significant pain point for the e-commerce industry. Yet as digital retail sales surged during the pandemic, consumers were faced with a surplus of e-retailers popping up left and right. So what can you do to stand out from the crowd and maximize sales in an oversaturated market?

In this short demo you’ll learn how AI can automatically find the "why" behind cart abandonment using data like Google Analytics, Google Ads, social data, and much more - to quantify your hunch to build a better business case using AI-prioritized insights. 

With deep, actionable insights, you'll have the advantage of knowing the impacts to your business and drastically reduce cart abandonment rates.

How to Reduce Cart Abandonment Rates with the Power of AI

Use AI to quickly uncover your most profitable micro-segments of customers. In this short webinar, you'll learn:
- What unsupervised machine-learning is and why it is the fastest route to automate super-specific insights 
- How a consumer services company found unique intelligence about precise customers to create a better customer experience
- Why unsupervised AI and machine-learning will completely change the way you think about data

New Year, New Customers

The start of a new year brings lofty new goals. In the financial services world, it's more important than ever to understand online consumer shopping behaviors. When it comes to car insurance, it's become standard practice for customers to shop around, get a few quotes, and even complete their purchase online - all from the comfort of their home.

So why are your web conversion rates down? How can you pinpoint exactly what is happening and how to improve it? During this live demo, you'll see how leveraging the power of Unsupervised AI can help your business uncover the right combination of variables that will directly impact your conversion KPIs.

The Secret to Optimizing Web Conversions for Financial Services

The holiday season coupled with an ongoing global pandemic has led to a major surge in online shopping traffic. But with e-retailers popping up left and right, what can you do to stand out from the crowd and maximize sales? 

In this short demo, you'll learn how AI can automatically find the "why" behind cart abandonment using data like Google Analytics, Google Ads, social data, and much more - to quantify your hunch to build a better business case using AI-prioritized insights. With deep, actionable insights, you'll have the advantage of knowing the impacts to your business and drastically reduce cart abandonment rates.

Web data is...complicated. Which channels are the most effective? Which route provides the highest revenue? Why are conversions going down? In this short demo you'll learn how:  - AI can automatically find the "why" behind web conversions using data like Google Analytics, Google Ads, social data and much more - To quantify your hunch to build a better business case using AI-prioritized insights - You can walk in on Monday knowing the impacts to your business and actually make progress each week on web conversions

How to Increase Web Conversions using Analytics as your Secret Weapon

Data is the driving force behind the most forward-thinking market leaders. But access to data and analytics doesn't guarantee returns. Moving from analytics to ROI requires setting the right expectations and KPIs, the right team, the right frameworks, and the right technology.

Join Scott Friesen, Senior Vice President of Strategic Analytics at Echo Global Logistics, and Sue Van Riper, Head of Technical Services at Unsupervised, for a conversation on achieving ROI for top organizations, and what trends will drive return in the future.

From Analytics to ROI

You deserve a break from all that slicing and dicing of dashboards trying to find out why your KPI isn't going the direction you want it to. Grab a cup of coffee as we see how easy getting customer insights can be! In this short demo you'll learn how:

- AI can automatically find the "why" behind every KPI
- To quantify your hunch to build a better business case for that project you want
- You can walk in on Monday knowing the impacts to your business and actually make progress each week 

Feeling inspired after the demo? Reach out to schedule a personalized walkthrough with one of our experts - coffee is on them.

Coffee & Customer Insights: Take a Break with Unsupervised

When we talk about business analytics we often stress the importance of going from what to why. It’s all about getting that deeper understanding of why your metrics are moving in a certain direction in order to know how to implement change. Join Unsupervised CEO, Noah Horton, as he breaks down the process of going from what to why and how it can help your business get deeper insights that lead to revenue growth.

Skip the Dashboards and get straight to WHY

In order to reach true data profitability, businesses need to go deeper than surface-level insights. Dashboards do a great job of telling us “what” is going on in a business but rarely do they help connect the dots to the “why”. Join Unsupervised CoFounder and COO, Tyler Wilis, Director of Product Marketing, Mindi Grissom, and our guest speaker, Product Manager, Whitney Meer, as they show you how to get deeper insights out of your data by ditching the dashboard and leveraging Data Capitalization Management to find the why behind your insights.

Be Data Profitable:  From What to Why

Join us for a live demonstration of Unsupervised - the analytics platform that automatically uncovers the "why" in your data. In less than 17 minutes, we will show you how to stop banging your head against dashboards and automatically receive super-specific insights tied to your KPIs. Learn how other major companies are making an impact on their businesses by simply using AI to uncover the why.

The Power of Why: Unsupervised Demo in 17 Minutes or Less

Every company -- no matter how big -- needs to become a startup. Historical models have been upended. In this new environment, data and analytics teams need to adopt a culture of agility, focusing on finding patterns and surfacing insights within the business now. But this requires more than technology. It requires behavioral change as well.

Join Leonard Speiser, investor at the world's first deep learning fund Neuron.vc and founder of Clover, and Noah Horton, CEO of Unsupervised, in a conversation on how companies are adapting their analytics to meet the pace of change in a disrupted business environment.

Building a Culture of Agile Analytics

Join us for a live demonstration of the Unsupervised platform. Learn more about how our AI saves time and automatically provides a greater level of insight tied to your most important metrics.

Unsupervised Demo

Businesses that win aren’t just data-driven, they’re data profitable. But what does that mean, ‘data profitable’? And how does a business become data profitable? It’s all about Data Capitalization Management (DCM), an entirely new category of analytics that relies on AI, particularly, unsupervised learning, to analyze complex data.  Join Unsupervised CoFounder and COO, Tyler Wilis, and Director of Product Marketing, Mindi Grissom, as they explore the value of Data Capitalization Management.

Be Data Profitable:  What is Data Capitalization Management?

Nearly every business is embracing the data-driven mantra, yet only 24% of enterprises have claimed they have a data-driven culture. Many organizations use data to confirm what they know, rather than embracing the full complexity of their data to find unexpected insights and opportunities that can drive real change and ROI. This panel will discuss how enterprises have gone beyond the dashboard to harness the power of complex data to empower decision-making in every part of the business. We'll discuss how enterprises can turn complexity into a continual, repeatable competitive advantage.

Embracing Complexity

At Unsupervised, we partner with our clients to uncover insights in their data and ultimately take action to realize ROI. In order to effectively prioritize resources against insights, we leverage a value framework – designed in tandem with our clients and executive stakeholders. Most enterprises use AI to build models once they've clearly defined their project, timeline and available data, but what if they're wrong? Join us to learn how Unsupervised is reimagining analytics and how our customers are rethinking how to balance their AI and Human resources to expand their actionable insights and realize opportunities at a fraction of the cost.

Fireside Chat with Unsupervised AI: Unlocking Value

Artificial intelligence is everywhere. Advancements in machine learning have been adopted into applications that touch our daily lives. But as AI emerges into sensitive areas such as healthcare, criminal justice and recruiting, the consequences of algorithmic bias can be detrimental to individual well being, resulting in a negative impact to our society. In addition, even the questions we’re used to asking are biased against our usual expectations of how the world works, which as we all know, has changed drastically in the past year, and will continue to do so.  Join our speakers, Angie MacIvor, Senior Director of Analytics & AI at Unsupervised, Whitney Meer, Product Manager - Insights at Unsupervised, and Pamela M. Jasper, CEO of JasperConsulting.AI, for a conversation focused on reducing bias in AI and how to empower organizations with better decision making.

AI Bias Exposed: How bias in AI really happens and how we can fix it

Enterprises are growing ever more sophisticated at generating insights and actions from their own data. But internal data is only the tip of the iceberg. With the rise of data marketplaces and data-as-a-service APIs, companies are increasingly tapping into rich, relevant and powerful insights from external sources. Evaluating, acquiring, ingesting and acting on this external data at scale requires a specialized approach to people, processes and technology.  In this webcast Alexander Izydorczyk, Head of Data Science at Coatue Management, and Abraham Thomas, Chief Data Officer at Quandl (NASDAQ), share best practices for working with third-party data to drive real value and competitive edge.

Seeing the whole picture with external data

Marketing Analytics

Business Analytics

Conversion Rate

Conversions

Website Performance

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

How to Increase Web Conversions using Analytics as your Secret Weapon

Presented by

About this talk

More from this channel