Small Business, Big Engagement: How SMBs Benefit from Cloud Communications

Presented by

Irwin Lazar, President and Principal Analyst, Metrigy; Leon Frankel, Director of Product Management, Vonage

About this talk

In this age of economic uncertainty and hybrid work, small and mid-sized businesses (SMBs) must leverage technologies that provide measurable benefit. They must optimize customer and employee engagement while minimizing costs and ensuring reliability and security. Cloud communications offers all of these benefits and more, enabling SMBs to rapidly improve customer and employee interactions. In this webinar, based on Metrigy’s research gathered from hundreds of companies, we’ll share the characteristics of success including: - Why SMBs need to rethink their communications to remain competitive - How cloud communications deliver measurable cost savings, revenue gains, productivity improvements, and customer service benefits - How to evaluate and pick the right provider

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Metrigy is an innovative research and strategic advisory firm that analyzes enterprise success metrics to advise companies on their technology transformation strategies. Founded by Robin Gareiss and Irwin Lazar, both renowned technology analysts and content developers, Metrigy focuses on some of the coolest and most interesting technologies: Digital transformation and digital workplace, Unified Communications & Collaboration (UCC), Customer Experience (CX) and contact center, Artificial intelligence and analytics.