Aligning Sales Channels and Managing Channel Conflict in B2B

Presented by

Brian Beck, Elastic Path and Georgia Pacific

About this talk

Are you struggling to get a grip on channel conflict? Join eCommerce expert, Brian Beck and former Vice President of eCommerce and Marketing Strategy at Georgia Pacific for a session on how to align your sales channels and manage channel conflict. This session will focus on the following key points: - Changing channels – the ‘ultimate buyer’ is now in charge - Defining channel conflict – what is the source and impacts? - Planning for and managing conflict – approaches to addressing - Understanding the value chain for your products
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Elastic Path powers mission-critical digital commerce for the world’s leading brands, such as Tesla, Intuit, Pella, Deckers Brands, T-Mobile, and over 250 other leading enterprises. As relentless innovators, Elastic Path pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver. Learn more at  www.elasticpath.com.