Name: Creating a Successful Online User Experience in B2B
Start: 2021-03-01T16:00:00Z
End: 2021-03-01T16:00:53.000Z
Location: BrightTALK
Rating: 5

Elastic Path powers mission-critical digital commerce for the world’s leading brands, such as Tesla, Intuit, Pella, Deckers Brands, T-Mobile, and over 250 other leading enterprises. As relentless innovators, Elastic Path pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver. Learn more at  www.elasticpath.com.

Discover the future of eCommerce and how you can leverage IIoT in B2B to streamline your business in an on-demand webinar w/ eCommerce veterans Brian Beck and Dave Grimm, former Senior Director of Digital Experience at Illumina, this session will cover the following key points and more!

- The landscape of emerging technologies
- Keeping the customer at the center – making their job easier
- Future-proofing your eCommerce foundation
- ‘Being Digital’ – defining the new, digitally enabled organization

The Future of Digital in B2B eCommerce

Do you aspire to increase digital revenue but struggle with the complexity of B2B commerce?

You’re in luck; the Pre-Composed Solution™ for B2B Commerce provides a quick start to adopt Advanced Quoting, Account Management, Complex Catalog Support, and Role-Based Access. 

Benefits include:

- Getting to market quickly with complete, pre-integrated B2B functionality and robust buyer & seller experiences
- Customized B2B commerce experiences to meet your unique business needs
- Ability to power digital B2B experiences that your digitally savvy B2B buyers expect
- Running a complete eCommerce business (across business models) on one platform

Pre-Composed Solution™ for B2B Commerce Demo

Join the author of Billion Dollar B2B eCommerce, Brian Beck and Carl Daw, Program Manager at Keysight Technologies for a session that breaks down the requirements that go into building an eCommerce foundation.

In this session you'll learn:
- The importance of establishing an eCommerce foundation that is future-proof
- eCommerce Platform Requirements
- Key mistakes to avoid when selecting an eCommerce vendor
- Importance in creating alignment across your organization

Building an eCommerce Foundation with Keysight Technologies

Wasting time manually managing multiple catalogs?

Product Content Management can give you the flexibility and control to manage digital commerce catalogs across multiple account types, brands, geographies, and touchpoints.

[Demo] Complex Catalogs Simplified

B2B customers’ expectations are higher than ever and selling channels continue to increase in number and complexity. Sales teams are fighting Ecommerce for relevance, channel conflict threatens decades-old relationships, and new entrants such as Amazon Business represent both opportunities and challenges to manufacturers and distributors.

You have enough to contend with, does your Ecommerce platform need to add to the complexity?

Or is a complicated infrastructure just a fact of life for the modern, digitally transformed B2B enterprise?
Can eCommerce Solutions Be Simplified?
- How do you launch an MVP without sacrificing long-term goals for stability and scalability?
- Is it possible to bring a nimble, Amazon-like test and learn approach to your Ecommerce operation within a reasonable budget?
- How do you estimate and control implementation and ongoing costs?
- Do open vs. closed systems and new approaches (e.g. composable commerce, headless commerce) simplify or further complicate commerce?
- Do business and IT users see these issues differently?

Join Andy and Brian and a panel of industry experts from Keysight Technologies and ETNA Supply as they debate these critical issues and share actionable takeaways for industry practitioners.

Who’s Better at Simplifying Complex B2B Ecommerce...Business or IT?

Consumer buying behaviors and expectations are changing as we continue to adapt to a new normal, post the COVID pandemic. This has sparked many brands to consider new ways to elevate their eCommerce strategy in order to remain competitive.

Most of these brands are looking for an eCommerce solution that has the flexibility to deploy, and continuously optimize more customizable and unique commerce experiences.

The thought of “Replatforming” can come across as a bit daunting as many are unaware of the steps that need to be taken to get to their end result. In this webinar you will learn:

- Why brands are making the switch to Composable Commerce
- Actionable tips for a successful replatform, from both a business and technical perspective
- Case study on how Illumina made the switch from IBM Websphere to Elastic Path

Replatforming Tips to Embrace Composable Commerce

Are you struggling to get a grip on channel conflict? Join eCommerce expert, Brian Beck and former Vice President of eCommerce and Marketing Strategy at Georgia Pacific for a session on how to align your sales channels and manage channel conflict. 

This session will focus on the following key points: 
- Changing channels – the ‘ultimate buyer’ is now in charge
- Defining channel conflict – what is the source and impacts?
- Planning for and managing conflict – approaches to addressing
- Understanding the value chain for your products

Aligning Sales Channels and Managing Channel Conflict in B2B

Have you ever wondered what roles, functions, and people are necessary to add to your organization for B2B Ecommerce success? Join Rebecca Hicks of Pella Windows and Doors for a session focused on Organizational Evolution. 

Together we'll discuss: 

- Breaking down silos and the role of leadership
- Cross-functional impacts and collaboration structures
- How to build out an eCommerce function in your organization
- Key concepts and tactics the audience can apply to their business today in building our their own eCommerce team

Organizational Evolution in B2B

Join eCommerce expert, Brian Beck and Dave Grimm, former Senior Director of Digital Experience, Illumina for a session focused on revenue drivers and return on investment in eCommerce covering the following key points: 

- The key drivers of ROI – lift, shift, and enablement
- Understanding all costs – capital investments and expenses
- Building an internal business case – creating the model, risk and time to market considerations
- Measuring Results

Revenue Drivers and Return on Investment in B2B

Join the author of Billion Dollar B2B eCommerce, Brian Beck and Carl Daw, Program Manager at Keysight Technologies for a session on how to go about building your eCommerce foundation focusing on the following key points:

- The importance of establishing a future-proof foundation – including enabling emerging touchpoints
- Putting the customer at the center
- Following a thorough process: eCommerce platform requirements and selection, and key mistakes to avoid
- The importance of organizational alignment

Building an eCommerce Foundation in B2B

Join Brian Beck, author of Billion Dollar B2B eCommerce, Brian Klaus, Director of eCommerce at Johnstone Supply and Andrej Maihorn, VP of Industry Solutions at Elastic Path in a session focused on Leadership and Alignment. 

In this session we'll cover the following key points: 

1. Redefining leadership, starting from the very top
2. Getting the right people on the bus (and the wrong people off it!)
3. Establishing cross-functional accountability frameworks
4. Hiring real eCommerce experience, and giving that leader actual 
    executive authority

Leadership and Alignment in B2B

Creating a seamless user experience is critical in any eCommerce initiative, learn the fundamentals in this session featuring eCommerce expert, Brian Beck and Matt Wingham, Director of eCommerce at Cardinal Health. 

This session will cover the following key points: 
- Today’s B2B buyer is a digital native – are you ready for this?
- The importance of a consumer-like experience
- Stealing smart from Amazon
- The advantage of a headless approach

Creating a Successful Online User Experience in B2B

B2B Buyer

Headless Commerce

B2B Commerce

Marketing

Marketing and Sales Alignment

B2B Marketing

Marketing Strategy

Marketing Best Practices

Marketing Leadership

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E-commerce

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Emerging Technologies

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Creating a Successful Online User Experience in B2B

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