How to Build High Performance B2B Content

Presented by

Chris Willis, Phyllis Davidson

About this talk

Imagine this scenario: Your CEO tells you “I want you to tell me what’s working, and then do more of that!” If only marketing were that easy! When it comes to defining “good” in B-to-B content, no single metric tells the whole story. In this webinar, SiriusDecisions analyst and content expert Phyllis Davidson uncovers what it takes to build a high-performing content experience across the customer lifecycle. You’ll learn: -The building blocks for high-performing content -Why content strategy, lifecycle management, and governance put you on the road to “good” -Proven ways to fix your content problems and generate winning results

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Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.