Name: How to Build High Performance B2B Content
Start: 2019-12-03T16:00:00Z
End: 2019-12-03T16:00:52.000Z
Location: BrightTALK
Rating: 0

Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.


Enterprise companies are adopting AI generative tools to streamline their content operations and improve efficiency. But without proper governance, they may find themselves publishing off-brand, non-compliant, and even offensive content.

In the era of generative AI, companies need content governance more than ever. Join Paul Bongers to take a closer look at ChatGPT, AI, and NLP technologies and discuss their impact. Don’t miss out on this unique opportunity to balance innovation and governance in the digital age.

Content creators, writers, and digital marketers will all leave with a more comprehensive understanding of generative AI and why it requires content governance.

Innovation, Governance & Mitigating Risk in the Content Supply Chain

Inclusive language is the practice of intentional word selection that conveys respect to all people. When we use inclusive language, we acknowledge and honor every person's diverse and intersectional identities, making them feel valued and inviting them to contribute their best.

Yet, inclusive language takes work, even for people who value diversity, and it also takes practice and humility. Recognizing less than inclusive words and replacing them with more inclusive terms also involves change — something we humans, as creatures of habit, can find difficult — it takes adjustments to how we work and the tools we use to do it.

Join us for a presentation about adopting inclusive language that examines the findings from recent research. We'll discuss what motivates organizations to adopt inclusive language; and whether the organizations that do so have methods to encourage or enforce its usage.

This web presentation is brought to you by The Content Wrangler in partnership with the Center for Information Development Management and Content Science. It is sponsored by Acrolinx, a maker of software that unlocks the potential in your enterprise content to ensure your best-performing asset is the best it can be.

2023 Inclusive Language Survey Results

Enterprise companies are adopting AI generative tools to streamline their content operations and improve efficiency. But without proper governance, they may find themselves publishing off-brand, non-compliant, and even offensive content. 

In the era of generative AI, companies need content governance more than ever. Join our panel of experts to take a closer look at ChatGPT, AI, and NLP technologies and discuss their impact. Don’t miss out on this unique opportunity to balance innovation and governance in the digital age. 

Come learn:
- How generative AI works
- Its opportunities and pitfalls
- Where it fits in the content supply chain
- Why it requires content QA and governance

The Future of Enterprise Content in the Era of AI

Content governance is a critical component to the success of your enterprise content strategy. However, 82 % of businesses feel they don’t have the right technology in place to manage their content. Technology is pivotal to bringing your strategy to life and governing your content across its entire lifecycle.

Learn how Adobe Experience Manager Guides and Acrolinx use content governance to holistically address some of today’s most complex content challenges.

Discover how content governance:

- Delivers an impeccable customer experience and strong brand integrity
- Allows you to scale your content production without straining your resources
- Gives you transparency and control over all  your enterprise content
- Helps eliminate risk from your content
- Keeps your content primed for impact and great performance

Register now!

The Risks and Potentials of Content - Why Content Governance Is A Must

Ever wondered how to get the most out of your corporate words and phrases? Cynthia Spiers and Hannah Kaufhold from the Acrolinx Content Marketing Team present a fireside chat to help you build more valuable corporate terminology. 

In this webinar, you’ll learn:
- What terminology is and why it matters
- Recommended approaches for more effective and efficient terminology
- How tools can help you through the whole terminology lifecycle

Succeed with Effective Terminology

To find and convert quality leads requires a sustainable and impactful digital content strategy. Content fuels brand awareness, and what you communicate via that content impacts your story and value to potential, and existing, customers.

Content must be fit for purpose—which means, in order to engage users, it must be inclusive, accessible, concise, and deliver a consistent brand message. If this sounds like a lot to balance, it is. But we’re here to help.

View this webinar to examine best practices with which you can measure and maximize the impact of your digital content strategy and engagement. For instance, we’ll show you how to:
- Identify problematic content in your content library
- Provide step-by-step guidance for writers to improve the fitness of your content
- And create an integrated process that improves your content’s performance over time.

How to Maximize Your Digital Content’s Fitness & Engagement

During the process of content creation, writers often influence what you say and how you say it. Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion.

Join Paul Bongers, VP of Strategy at Acrolinx, to uncover a more deliberate way of creating content that brings science to the art form. You’ll learn how to:

Impact conversions at the moment of content creation
Scale your communication guidelines across the business
Measure the impact of better content

Content Governance: What You Say, and How You Say It Matters

During the process of content creation, writers often influence what you say and how you say it. Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion.  

Join Paul Bongers, VP of Strategy for Acrolinx, to uncover a more deliberate way of creating content that brings science to the art form.

You’ll learn how to: 

1) Impact conversions at the moment of content creation 
2 Scale your communication guidelines across the business 
3) Measure the impact of better content

This webinar is brought to you by The Content Wrangler and sponsored by Acrolinx.

Content Governance: What You Say, and How You Say It, Matters

Are you looking to maximize and measure the impact of your digital content strategy? And better understand WHY it performs the way it does?

In this webinar, we'll show you how Acrolinx will help:
- Identify problematic content in your content library
- Provide step-by-step guidance for writers to improve the fitness of your content
- Create an integrated process that improves your content’s performance over time

How to Measure the Impact of Your Digital Content Strategy

Traditional web analytics are an invaluable tool that can help you understand how your content is performing in the real world -- but they often don't tell the whole story. Site visitors, time on page, and bounce rate numbers tell you what is happening, but they miss one critical detail: why.

In this session, Chad Dybdahl, Senior Solutions Consultant with Acrolinx, will show how collecting qualitative analytics about your content can help drive more actionable feedback by adding a third dimension to the insights you receive about your content.

Key takeaways

1) Why traditional web analytics only tell part of the story
2) How consistently aligning content with your brand identity impacts the bottom line
3) Types of qualitative analytics and their impact on content performance

About the presenter

Chad Dybdahl is a Senior Solutions Consultant with Acrolinx, based out of his home in Wisconsin. He has more than a decade of experience in managing enterprise content and loves music and collecting and restoring vintage hifi gear. He spends entirely too much time on home automation projects and loves gadgets of all kinds.

This webinar is brought to you by The Content Wrangler and sponsored by Acrolinx.

What Your Web Analytics Won't Tell You

Have you ever struggled to read content and wondered, “Why does the company communicate this way?” This confusion affects your ability to understand information that matters to you and diminishes the company’s content effectiveness, brand reputation, and bottom line.

Join plain language experts Deborah S. Bosley and Deanna Lorianni, on this live webinar to learn how to use language to create information precision. This presentation will share how plain language strategies can help you develop precise content, so your audiences avoid confusion and act. 

Through presentations, discussions, and Q&A, you will learn to: 

1) Tailor content for the right audience, right message, right channel, and how to make those decisions 
2) Remove ambiguities and vagueness; your “as soon as possible” may not be the readers' “as soon as possible” 
3) Remove or define confusing jargon and complex wording; readers now blame the writers for any confusion in the content 
4) Design for function, not eye candy because good design adds to understanding.

Can't make it? Register, and we'll send you a link you can use to watch a recording when it's convenient for you to do so.

The webinar is brought to you by The Content Wrangler and is sponsored by Acrolinx, a powerful AI-powered platform that can help to improve your enterprise content. Because better content always delivers a better experience.

The Role of Precision In Plain Language Projects

Content is the most important way to reach and engage your customers. In order to cut through the competitive noise and really get through to your audience, you need to start thinking about your content creation process holistically and transform the insights from data-driven marketing into building a better conversion strategy.
 
During the process of content creation, writers often influence what you say and how you say it. Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion. Join  Paul Bongers to uncover the value of optimizing your content supply chain and see real business results.
 
You’ll learn how to:
- Impact conversions at the moment of content creation
- Scale your communication guidelines across the business
- Measure the impact of better content

How can Content Creation Drive Growth?

With 270 writers producing content and localizing into 35 languages, leading medical technology company Siemens Healthineers noticed inconsistencies in the use of branding and product names across their global teams.

Join the webinar to learn more about:
1. How Siemens Healthineers overcame complications when creating content across globally distributed teams with the help of Acrolinx's content impact solution

2. Which steps Siemens Healthineers took to improve content creation and review processes and how they measured success

3. What's on the horizon for Siemens Healthineers, from automation to inclusive language

How Siemens Healthineers is Improving Content Impact

Your company’s tone of voice helps you engage and connect with your audience, as it shows your brand identity and lets people get to know what you’re all about. But how do you build a consistent company tone of voice with 10,000 employees — each with their own unique personalities — representing your company?

Join us for this webinar on how large enterprises can dissect and scale their tone-of-voice initiatives.

In this webinar, you’ll learn:

- What defines a unique corporate voice
- Why businesses should prioritize and control their voice initiatives now
- How to scale tone of voice across the organization

Watch Your Tone! Defining Corporate Tone of Voice at Scale

64% of marketing leaders “strongly agree” that data-driven marketing is crucial (source: invesp). There’s an endless amount of data available to uncover how people interact with your marketing content, but how do you transform those insights into building a better conversion strategy? 

During the process of content creation, writers often influence “what you say” and “how you say it.” Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion. 

In this fireside chat with Acrolinx, we will uncover a more deliberate way of creating content that brings science to the art form. 

You’ll learn how to:
- Impact conversions at the moment of content creation
- Scale your communication guidelines across the business
- Measure the impact of better content

Fireside Chat: How To Build More Convertible Content

Optimizing the quality of and processes behind content creation not only accelerates time to market and simplifies translation processes, but also makes sure that your content is correct, compliant, and risk-free from the start.

Join the webinar and learn:
- how you can improve the performance of your technical documentation through automated language checks
- how to ensure that your technical content is clear, consistent, and accurate, and matches your company's terminology
- how you can take full advantage of a content management system coupled with an intelligent AI-powered content quality platform, in order to save time creating and reviewing your content

Automated Language Checks: Improve the Performance of Your Technical Content

Content fuels your business. It has a purpose and an expected outcome:  Deeper engagement. Higher conversions. Fewer support tickets. The list goes on. But does your content live up to its expectations? And if not, what can you do about it? 

Join Chris Willis, CMO at Acrolinx, as he explores the importance and value of content impact. You’ll learn:

1) What impactful content looks like and whether or not your content qualifies
2) Why content impact outperforms basic quality to deliver better business results
3) How technology can help you automate your content improvement

And for those who are new to buying software, Chris will offer guidance on how to bring a purchase recommendation to your management. 

About Chris Willis — Christopher P. Willis is Acrolinx’s Chief Marketing Officer and is responsible for all aspects of the company’s marketing strategy. Chris is a specialist in Content Impact, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Chris held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI, and Content Impact, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Also, this year, Willis received a Top 100 Marketer Award in the 2022 OnCon Icon Awards.

How to Get Better Results From ALL Your Content

Imagine this scenario: Your CEO tells you “I want you to tell me what’s working, and then do more of that!” 

If only marketing were that easy!

When it comes to defining “good” in B-to-B content, no single metric tells the whole story. 

In this webinar, SiriusDecisions analyst and content expert Phyllis Davidson uncovers what it takes to build a high-performing content experience across the customer lifecycle. 

You’ll learn:

-The building blocks for high-performing content
-Why content strategy, lifecycle management, and governance put you 
 on the road to “good”
-Proven ways to fix your content problems and generate winning results

How to Build High Performance B2B Content

Content Strategy

Content Delivery

Content Marketing

Content Quality

Content Waste

Content Governance

Content Management

Technical Documentation

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How to Build High Performance B2B Content

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