The Modular Content Assembly Line: Delivering Relevant Content At Scale

Presented by

Kathleen Pierce, Chris Carroll

About this talk

More than 80% of B2B buyers want content that shows you understand their business, their markets, their jobs, and their requirements. Yet many organizations still struggle to create contextually relevant experiences at scale. In this session, Forrester Principal Analyst Kathleen Pierce will join Acrolinx to talk about how B2B trends are requiring more alignment and scale in the B2B content engine – and how organizations can leverage the right people, process, and technology to meet these needs.

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Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.