Improving Content Value and Performance with Content Fitness

Presented by

Chris Carroll and Paul Bongers, Acrolinx

About this talk

Content creation is a dance between art and science. We can easily tell "how" content is performing based on engagement. What we can’t easily tell is "why" it performs the way it does — that is until you understand how "fit" your content is! There are many reasons why content may not perform well — whether it’s from a lack of exposure, limited budgets, or minimal formats. One of the biggest reasons is because it lacks fitness. Content Fitness measures how well your content aligns with your brand's tone of voice, findability, clarity, and ability to resonate with your audience. Join Chris Carroll, Director of Product Marketing at Acrolinx, and Paul Bongers, VP Strategy at Acrolinx for this discussion about how we bring more science to the art of content creation — to increase content fitness, improve performance, and deliver value to your business.

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Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.