Emotive Writing: How to Create Content That Resonates With Your Audience

Presented by

James Longbotham- Solutions Lead, Acrolinx; Rebkah Cramerus- Data Scientist, Acrolinx

About this talk

92% of customers are more likely to stay loyal to your brand if you create a positive emotional connection (Deloitte Digital). We all know that drawing on emotion can be a powerful tool in making your message more effective and memorable. In this webinar, we’ll talk about emotive writing, why it’s important, and how you can apply it. - How emotion relates to content - Writing with intention and mapping it to the right emotions - Measuring the emotional impact of content At the end, we’ll also touch on the next dimension of emotionally aware content and talk about our research into empathetic writing as a way to make your audience feel safe and understood.

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Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.