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Emotive Writing: How to Create Content That Resonates With Your Audience

92% of customers are more likely to stay loyal to your brand if you create a positive emotional connection (Deloitte Digital). We all know that drawing on emotion can be a powerful tool in making your message more effective and memorable.
In this webinar, we’ll talk about emotive writing, why it’s important, and how you can apply it.
- How emotion relates to content
- Writing with intention and mapping it to the right emotions
- Measuring the emotional impact of content
At the end, we’ll also touch on the next dimension of emotionally aware content and talk about our research into empathetic writing as a way to make your audience feel safe and understood.
Recorded Jun 15 2021 34 mins
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Presented by
James Longbotham- Solutions Lead, Acrolinx; Rebkah Cramerus- Data Scientist, Acrolinx
Presentation preview: Emotive Writing: How to Create Content That Resonates With Your Audience

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    James Longbotham- Solutions Lead, Acrolinx; Rebkah Cramerus- Data Scientist, Acrolinx
    92% of customers are more likely to stay loyal to your brand if you create a positive emotional connection (Deloitte Digital). We all know that drawing on emotion can be a powerful tool in making your message more effective and memorable.
    In this webinar, we’ll talk about emotive writing, why it’s important, and how you can apply it.
    - How emotion relates to content
    - Writing with intention and mapping it to the right emotions
    - Measuring the emotional impact of content
    At the end, we’ll also touch on the next dimension of emotionally aware content and talk about our research into empathetic writing as a way to make your audience feel safe and understood.
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  • Title: Emotive Writing: How to Create Content That Resonates With Your Audience
  • Live at: Jun 15 2021 3:00 pm
  • Presented by: James Longbotham- Solutions Lead, Acrolinx; Rebkah Cramerus- Data Scientist, Acrolinx
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