Why Content Fitness Should Be the Gold Standard

Presented by

Chris Carroll- Head of Product Marketing, Acrolinx

About this talk

Fit content extends beyond quality to reflect standards for tone, emotion, inclusivity, clarity, and topic relevance. Giving your content the best chance of having the greatest impact. In this webinar, we’ll show you: - Why there’s more to content than quality - How Content Fitness offers deeper insights about your content’s success - The components of Content Fitness and how they impact content performance

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Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.