Fireside Chat: How To Build More Convertible Content

Presented by

Paul Bongers- VP of Strategy, Acrolinx; Cynthia Spiers- Head of Global Content, Product and Digital Marketing, Acrolinx

About this talk

64% of marketing leaders “strongly agree” that data-driven marketing is crucial (source: invesp). There’s an endless amount of data available to uncover how people interact with your marketing content, but how do you transform those insights into building a better conversion strategy? During the process of content creation, writers often influence “what you say” and “how you say it.” Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion. In this fireside chat with Acrolinx, we will uncover a more deliberate way of creating content that brings science to the art form. You’ll learn how to: - Impact conversions at the moment of content creation - Scale your communication guidelines across the business - Measure the impact of better content

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Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.