Watch Your Tone! Defining Corporate Tone of Voice at Scale

Presented by

Colleen Jones- President and Founder, Content Science; Chris Carroll- Head of Product Marketing, Acrolinx

About this talk

Your company’s tone of voice helps you engage and connect with your audience, as it shows your brand identity and lets people get to know what you’re all about. But how do you build a consistent company tone of voice with 10,000 employees — each with their own unique personalities — representing your company? Join us for this webinar on how large enterprises can dissect and scale their tone-of-voice initiatives. In this webinar, you’ll learn: - What defines a unique corporate voice - Why businesses should prioritize and control their voice initiatives now - How to scale tone of voice across the organization

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Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.