How can Content Creation Drive Growth?

Presented by

Paul Bongers- VP of Strategy, Acrolinx

About this talk

Content is the most important way to reach and engage your customers. In order to cut through the competitive noise and really get through to your audience, you need to start thinking about your content creation process holistically and transform the insights from data-driven marketing into building a better conversion strategy. During the process of content creation, writers often influence what you say and how you say it. Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion. Join  Paul Bongers to uncover the value of optimizing your content supply chain and see real business results. You’ll learn how to: - Impact conversions at the moment of content creation - Scale your communication guidelines across the business - Measure the impact of better content

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Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.