The Role of Precision In Plain Language Projects

Presented by

Deborah S. Bosley and Deanna Lorianni > Host: Scott Abel

About this talk

Have you ever struggled to read content and wondered, “Why does the company communicate this way?” This confusion affects your ability to understand information that matters to you and diminishes the company’s content effectiveness, brand reputation, and bottom line. Join plain language experts Deborah S. Bosley and Deanna Lorianni, on this live webinar to learn how to use language to create information precision. This presentation will share how plain language strategies can help you develop precise content, so your audiences avoid confusion and act. Through presentations, discussions, and Q&A, you will learn to: 1) Tailor content for the right audience, right message, right channel, and how to make those decisions 2) Remove ambiguities and vagueness; your “as soon as possible” may not be the readers' “as soon as possible” 3) Remove or define confusing jargon and complex wording; readers now blame the writers for any confusion in the content 4) Design for function, not eye candy because good design adds to understanding. Can't make it? Register, and we'll send you a link you can use to watch a recording when it's convenient for you to do so. The webinar is brought to you by The Content Wrangler and is sponsored by Acrolinx, a powerful AI-powered platform that can help to improve your enterprise content. Because better content always delivers a better experience.

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Acrolinx is AI-powered software that improves the quality and effectiveness of enterprise content. It captures your business’s writing guidelines and ensures that your content aligns with those guidelines by providing content contributors a way to instantly access approved writing standards at scale. Acrolinx increases operational efficiency, maximizes content budget, and mitigates compliance risk while aligning all writers to strategic content goals.