Deliver Superior Experiences With End-to-End Testing & Metrics That Matter

Presented by

Forrester Research & Cox Automotive

About this talk

Customers expect a seamless omni-channel experience across web and mobile apps and services. Quality issues drive away customers. Fast. If your software doesn’t work as expected, users won't hesitate to find a different solution. A flawless customer experience is a primary deliverable for high-quality software, and it can't be achieved with traditional web UI testing alone. Essential to delivering continuous quality is test automation, smarter AI, and an end-to-end testing approach that includes API testing and gives testers complete control of their environment with service and data virtualization. There's one more critical component: visibility into key metrics along the way. If you can't measure it, you can't manage it. Key metrics, like escaped defects, can provide insights into potential risk areas. Teams can make smart choices about what tests to run to achieve the desired code and test coverage. By analyzing test results, you can optimize your Agile workflow to focus on your top priorities for a high-quality delivery. In this session, guest speaker Diego Lo Giudice of Forrester Research will share market trends and insights, while Roya Montazeri of Cox Automotive describes her approach to implement virtualization to achieve defect reduction for improved customer satisfaction. Key Takeaways • Understand the importance of smart end-to-end testing. • Define metrics that matter and align with quality goals. • Use data to discover what testing is needed based on changes. • Manage testing processes and environment to achieve your goals.

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