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Building a Product-Led Growth Team

Every SaaS product team today wants a slice of the Product-led growth (PLG) pie to drive organizational KPIs, like revenue, engagement, and reach.

But PLG is more than just a focus for product teams – your whole organization needs to be on board for it to succeed and reach the heights that Slack, Calendly, Dropbox, and other PLG SaaS stars have.

In this expert-led discussion, our panelists will share their experiences:

- Building product-led teams and organizations from the ground up
- New ways to optimize your product’s delivery and growth loops for distribution
- The customer-centric KPIs you need to monitor to be successful

All this and a live Q + A!

PLUS a free helpful resources page created just for you!
Recorded Mar 1 2021 47 mins
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Presented by
Charles Miglietti, CEO & CPO of Toucan Toco, Jim Semick, CEO of Product Plan and Pulkit Agrawal, CEO of Chameleon
Presentation preview: Building a Product-Led Growth Team

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  • Data Monetization for SaaS vendors: stop making excuses, start making revenues Recorded: Jul 29 2021 35 mins
    Benjamin Levaillant & Marlous Stam
    As a SaaS vendors, are you looking for those sweetspots?
    - Justifying my prices by bringing additional value to my users
    - Working on adoption and fighting churn
    - Have better arguments against my competitors
    - Generating more revenues

    Well, you’ve come to the right place!
    In today’s webinar, we’ll see how SaaS vendors can actually utilize resources they already have, to make their dream come true thanks to the 21st century petrol: DATA

    Have you ever thought about how much money you could be making by monetizing the data actually already in your SaaS solution?
    Before thinking, it’s not possible, or it doesn’t apply to you, take a moment to reflect on all the companies who’ve created billions of revenues around data: Amazon, Facebook, Google, Alibaba, Tinder, LinkedIn, SAP, Microsoft, etc.
    And not only them but more than thousands of companies created their whole millions business around data. So if they can do it, why can’t you?

    Indeed, while some are thinking data exploration for analysts, do not forget about your solutions end-users actual persona: business/field/non-tech people who are looking for easy, intuitive and colorful analytics.

    As data storytelling experts, we will give you tips & tricks on ways your customers can benefit from better data insights, the way to smartly distribute them and transform value into cash $$$.

    You should join our webinar if you’ve ever though, heard or faced one of those hearsay:
    - I know my users, they won’t pay for analytics
    - Deploying analytics is too difficult
    - The data already belongs to my customers, they won’t ever pay to have access to it
    - My data doesn’t bring enough value for my customers
    - Analytics is not a must-have feature
    - I’ve never heard my customers asking for analytics

    Basically, any other excuses you tell yourself to justify not making it happen
  • Human resources data are the cornerstone of the business recovery ! Recorded: May 27 2021 33 mins
    Yann Toutant, Adam Moussaoui, Account Managers @ Toucan Toco
    How to recover from a situation that is new for all of us?

    Where do we start? How can we make the organization ready for a new "business as usual" ? Of course, it starts with people, with the challenge to have the teams operational, ready to perform their job in a full or hybrid model.

    The key questions to address when it comes to the workforce are: How to Enable rapid consultation of HR indicators and improve communication with employees and managers ? What are the ways to reinforce employee engagement? How to develop a real employee experience that lasts even when your employees are at a distance? What's the best way to respond to the challenges of mobility and to facilitate HR systems anywhere and anytime when facing the issues of multiple legacy systems?

    As Human Resources Managers, you have a lot at stake when it comes to communicating and sharing HR data.

    Previously considered as non-essential, your Human resources data are now the cornerstone to provide precise and sharp monitoring of the status of your workforce.

    In this webinar, we will share with you the best practices of the market and the solutions of Toucan Toco to help organizations, and especially HR departments, to understand their data at a glance and provide insights on the status of the workforce.

    Discover how your peers leverage their data to transform their organization !
  • Prepare the coming rebound by enriching your software with an analytic component Recorded: May 27 2021 48 mins
    Arnaud Sales, Co-Founder and PM @ Onbrane's, Florent Rambaud, PM and Aurores Agnès, Event & field Marketer @ Toucan Toco
    How can you prepare for the coming rebound by adding to your software an analytics/dashboarding component?

    Toucan Toco invites you to participate to Onbrane's testimonial.

    Onbrane is a marketplace for corporate debt products. Onbrane chose to build its dashboarding brick with Toucan Toco.

    Arnaud Sales co-founder and product manager of Onbrane will explain how this choice of partnership corresponds to the collaborative approach chosen by Onbrane to execute their product vision faster and more efficiently.

    Just as Onbrane uses Slack and Jira for project management or Docker for its infrastructure, Onbrane chose Toucan as a best-of-breed datastorytelling tool that allows them to stay focused on their mission.

    Why attend this webinar?

    - To open your chakras in these complicated times where we all have the responsibility to prepare for what comes next!

    - To have concrete ideas and tips to enhance the value of the data generated or collected by your applications.

    - To know the Do's and Don't's of a project to create or improve Analytics/Dashboarding in a SaaS tool

    - To (re)discover the possibilities offered by Embedded Analytics.
  • Prepare your retail network resources data to the new business standards ! Recorded: May 27 2021 26 mins
    Adam Moussaoui, Account Executive, Yann Toutant, Country Manager Neth. and Aurores Agnès, Event & field Marketer @Toucan Toco
    How to bounce back in a situation that is new for all of us ? How can we make sure our organizations are ready for a new “business as usual” ?

    To secure a proper management of your retail network during this hectic period you need products offers adapted to the needs of your customers, a 360° view of the consumer’s experience, to manage all your channels or share the right information with all your contacts (regional directors, department heads, promotion managers, etc.) :

    And what if the answer is in the data you generate every day? They are now the cornerstone to provide precise and sharp monitoring of the status of your network, every day!

    In this 30 minutes webinar, we will share with you the best practices of the market and the solutions of Toucan Toco to help organizations, and especially distributed companies, to understand their data at a glance and provide insights on the status of the network.

    We will offer you some food for thought on how this really applies to your retail world and illustrate these lines of thought with concrete use cases and expected benefits.

    Discover how your peers leverage their data to transform their organization !

    Even if you have something else planned, register and we will make sure to send you the replay video of the entire webinar !
  • The Data Communication Platform for Business Users Recorded: May 27 2021 10 mins
    Jean-Philippe Serhal, Product Marketing Manager @Toucan Toco
    How can you put data in the hands of everyone ? How can you communicate actionable insights to business users? How do you build a culture of analytics ?

    Huge investments have been made in BI tools in the past decades with the aim of becoming data driven. However, despite those investments, adoption is still low and has stagnated at just 34% (source: Gartner). In this webinar, we’ll introduce you to Data Storytelling and will show you how you can reach sky high adoption rate in no time, with no expertise and at scale.

    Why should you attend ?

    - Concrete ideas and tips to enhance the value of your data
    - To learn how to leverage all the investments you’ve already done in data tools
    - To discover a concrete use case of the use of data storytelling
  • How to enable your Property Management team to become data-driven ? Recorded: May 27 2021 28 mins
    Tiphaine Le Roux, Country Opener USA @ Toucan Toco
    2.5 quintillion bytes of data are created every day. Data is gold and deeply transforming the Real Estate industry.

    The rise of new models like WeWork or Airbnb is forcing traditional Real Estate and commercial real estate players to invest heavily in technology to remain competitive, meet the growing expectations of investors and drive tenant experiences in their properties.

    Property managers have to master this constant flow of data : footfall, occupancy rate, retention rate, maintenance costs… coming from both new technology and legacy processes to drive their business strategy, monitor their day-to-day activities and share insights to all stakeholders.

    How can I help my Property Management team to become data-driven without spending too much time computing scattered data, making sense of it and drawing reports from our Property Management software ?



    During this 30 minutes webinar, discover how you can :

    Facilitate a regular collection by your PMs and access to data with an automated dashboard;
    Reduce time spent by your team managing the property/shopping center ;
    Help your team focus on meaningful data ;
    Boost data analysis of the properties/shopping center and detect low signal;
    Cultivate good relationships with tenants/store managers by ensuring clear and transparent communication.
    And find out how Unibail/Westfield centers & SCC property managers are boosting their rental income and improving investors and tenants experiences.
  • Toucan Toco, the new reporting and data visualization software for non-analysts Recorded: May 27 2021 29 mins
    Aurores Agnès, Event & field Marketer @ Toucan Toco
    You know Excel, Tableau Software or Power BI but you want to move up and offer a new tool to your clients? Discover Toucan Toco, the new Data Storytelling platform for data visualization.

    Our mission: to act pedagogically and transform complex raw data into Dataviz and Interactive Stories. We create a software category: Data Storytelling.

    In just 30 minutes, we'll show and explain to you the Toucan Toco platform and why you will find in our solution an answer adapted to the data problems of your customers.

    What is Toucan Toco ?

    Our mission: Tell Business Performance Stories through interactive Data and Data Storytelling.

    Our users : Top Management as well as decision makers within the Marketing, Production, Finance, Human Resources and SalesForces departments of Big Companies.

    From 4 to 75 collaborators in just 5 years, over 100 clients and 200 on-going projects : Renault, Heineken, Total, AXA, LVMH, BNP Paribas, EDF, Euler Hermes, Vinci, BIC, MoëtHenessy...

    Our Small Apps are mobile, easy to use, made for action and easy to setup in any information system.

    More information about Toucan Toco: https://toucantoco.com/en
  • Building a Product-Led Growth Team Recorded: Mar 1 2021 47 mins
    Charles Miglietti, CEO & CPO of Toucan Toco, Jim Semick, CEO of Product Plan and Pulkit Agrawal, CEO of Chameleon
    Every SaaS product team today wants a slice of the Product-led growth (PLG) pie to drive organizational KPIs, like revenue, engagement, and reach.

    But PLG is more than just a focus for product teams – your whole organization needs to be on board for it to succeed and reach the heights that Slack, Calendly, Dropbox, and other PLG SaaS stars have.

    In this expert-led discussion, our panelists will share their experiences:

    - Building product-led teams and organizations from the ground up
    - New ways to optimize your product’s delivery and growth loops for distribution
    - The customer-centric KPIs you need to monitor to be successful

    All this and a live Q + A!

    PLUS a free helpful resources page created just for you!
  • How to Scale, Differentiate, and Grow with Embedded Analytics Recorded: Feb 18 2021 26 mins
    Sara Taify, Product Marketing Manager at Toucan Toco, and Amaan Kazi, CEO at VMR
    Looking to rethink the way your customers access and leverage your platforms' data?

    Verified Market Research (VMR) was in the same boat.

    This top research firm wanted to not only revamp the way they delivered information to their users, from static PDF reports to impactful interactive dashboards for non-technicals, but also to transform one-timers into recurring visitors and grow their customer base. To do this, they're leveraging Toucan's embedded analytics.

    In this webinar, we're joined by Amaan Kazi, the CEO of VMR, to find out how they've managed to address those critical challenges and launch VM Intelligence, offering actionable insights to help their customers make critical revenue impacting decisions.

    Why watch this webinar? Learn how you can better leverage your data to:

    *Integrate and build engaging dashboards with little-to-no technical knowledge

    *Provide an innovative, insightful experience for your users that transforms your service into a "must-have"

    *Scale your offers, generate new revenue opportunities, and establish a more significant competitive advantage

    *Create a "wow-effect" to better engage your prospects and prevent churn
  • SaaS Masterclass: Focus on Core Priorities and Protect Cash Recorded: Feb 17 2021 38 mins
    Jean-Philippe Serhal, Lead Product Specialist, Toucan Toco
    This session will cover how intelligently investing in your product roadmap enables you to protect your cash, operate at the highest levels of productivity, and focus on your core priorities while still building out a key piece of your platform. We’ll dive into the details, and explore how other SaaS companies navigate these challenges.

    Why watch this webinar?
    • You’re looking for ways to work smarter, faster, and cheaper, keeping your team on track to deliver value-adding analytics features consistently.
    • You want to delight your users with the right reporting features, built quickly with a low cost of iteration and lots of expert help.
    • You want to reduce your development time, costs, and all the painful maintenance that comes with new features.
  • Use Product Engagement Data to Prioritize Your Roadmap Recorded: Feb 17 2021 41 mins
    Jean-Philippe Serhal, Lead Product Specialist, Toucan Toco, and Derek Skaletsky, CEO, Sherlock
    Learn how to leverage your existing data to prioritize effectively and quickly deliver value to your users!

    This session focuses on how product teams can get more clarity on feature prioritization and understand how to optimize time-to-value for their development — it’s more important than ever before to deliver value quickly to your users and prevent churn!

    JP is joined by Derek Skaletsky, CEO of Sherlock, to leverage his expertise in product engagement and equip you with everything you need to identify and deliver value to users. Together, they’ll discover how your data can help you make intelligent investments in your product roadmap, better engage your prospects and customers, and accelerate user acquisition despite uncertainty.

    Why watch this webinar?
    • You’re having difficulty determining what feature developments you should prioritize.
    • You’re curious about how you can monetize your product data, engaging your customers and attracting new ones.
    • You’d like to expand your customer base and help key-decision makers dig deeper into your solution.
  • Use Data Storytelling to Become a "Must-Have" SaaS Provider Recorded: Feb 16 2021 32 mins
    Jean-Philippe Serhal, Lead Product Specialist, Toucan Toco
    Through the presentation of real use cases and engaging demos, the first installment of our Masterclass for SaaS companies exhibits how interactive data storytelling enables you to reduce churn and increase your sales cycle conversion rate by becoming must-have data-compass for your users.

    Learn how to harness your product data to become a key insights provider and deliver impactful analytics experiences that empower your users to measure, monitor, and improve performance.

    Why watch this webinar?
    • You need to maximize your user engagement/retention
    • You’re looking for innovative ways to add value to your users and help key-decision makers dig deeper into your solution
    • You want to become an integral part of your users’ roadmap, but don’t want to take the focus away from your core priorities
  • Data Storytelling by Connected Circles: Empowering thought leadership and employ Recorded: Feb 1 2021 28 mins
    Yann Toutant (Country manager Toucan Toco NL), Mylena Pierremont and Galimir Dilkin (Co-Founders Connected Circles)
    Spend 30 minutes with us to see how Toucan Toco's magic helps Connected Circles create hyper-personalized LinkedIn data analytics.

    You will learn:

    - how you can measure the impact of executive LinkedIn profiles across stakeholder audiences

    - how your HR and Comms teams can guide and prove the ROI of employee advocacy programs

    - how your sales experts can monitor the activity of key leads and engage directly on LinkedIn



    Even if you have something else planned, register and we will make sure to send you the replay video of the entire webinar !



    ----

    Connected Circles is an Amsterdam-based scale-up and a leader in data analytics on LinkedIn for employee advocacy and thought leadership. They've analyzed tens of thousands of public posts and profiles on LinkedIn for the past 3 years. All the insights gathered help Connected Circles advise top-level executives and their teams on how to create meaningful and impactful content online, addressing all key stakeholder groups. They've also trained more than 500 professionals on how to use LinkedIn strategically. Now with Toucan Toco, they can visualize the data story in even more engaging and actionable ways.

    Your hosts will be Connected Circles Co-Founders Mylena Pierremont and Galimir Dilkin. Presenting together with Yann Toutant, Country Manager of Toucan Toco, they will give you a first look at LinkedIn analytics unlike anything else you've seen before.
  • Build vs Buy: The End of the Taboo Recorded: Jan 29 2021 46 mins
    Charles Miglietti (CEO & Co-Founder, Toucan Toco) and Eric Keating (VP Marketing, Appcues)
    Join Appcues and Toucan Toco for a live, interactive discussion about the scenarios where it makes more sense to build than buy, and how to deliver value to your users faster.

    As product managers must contend with the difficult task of bridging the gap between an ever growing list of identified pains for their users and having limited bandwidth to propose solutions, they must either relentlessly focus on building those solutions, or consider revisiting the build vs. buy debate.

    Watch to learn more about:

    • How to deliver value faster while maintaining product quality
    • When to build and when to buy
    • How to buy right
  • Building a Product for Product Adoption Recorded: Jan 26 2021 59 mins
    Romain Duboc (GM, Toucan Toco) Eric Keating (VP Marketing, Appcues), Esmeralda Martinez (Director of CS, Indicative)
    Join our panel of SaaS leaders for an exciting conversation where they’ll address one of the most widespread challenges for today’s fastest growing software businesses: how to improve product adoption.

    Register today to learn more about:
    •Uncovering which parts of your product are the most valuable -- that “aha” moment for your customers.
    •Optimal design for adoption programs and new feature design.
    •How to validate and improve your product strategy
  • Data Storytelling: The power of visualization of decision making in a large ente Recorded: Nov 11 2020 66 mins
    Yann Toutant
    How can you improve the decision making of your colleagues? How visualized data impacts the way that people take business decisions? How can you create a data driven environment that 80% of your colleagues use?

    Huge investments have been made in BI tools in the past decades with the aim of making data driven decisions in large enterprises. However, despite those investments, adoption at large enterprises is still low and has stagnated at just 34% (source: Gartner). In this webinar, we’ll introduce you to Data Storytelling and will show you how you can reach a sky high adoption rate in no time, and improve data based decision making.
  • Using Advanced Analytics to Build a Killer, Data-Driven Product Recorded: Sep 30 2020 50 mins
    Romain Duboc (GM, Toucan Toco), and Jeremy Levy (CEO, Indicative)
    As product is driving growth more than ever, good product leaders understand that data is key to finding new revenue streams, ideas, and success. To put things simply, your team has two scenarios to leverage advanced analytics:

    - Internally - to better understand your product and your customer to determine where you should focus your efforts and make an impact - improving your teams' focus on what matters.

    - Externally - turning your product data into a compelling reporting experience for your users to help them make decisions directly within your software - maximizing customer retention & your revenue potential.

    Register today to learn more about:
    •The types of analytics that are critical to building any killer roadmap
    •How to explore / analyze your data to better know your user and your product impact
    •Leveraging what you already have to drive innovation and keep you competitive
    •Data democratization: communicate, convince & align through data communication, both internally and with your users
    •Building and iteration: minimize your burn rate and maximize your impact -- when to build and when to partner
Unlock an insight culture at scale!
Toucan enables organizations around the world to unlock insight cultures at scale. We help teams deploy clear, compelling and collaborative data stories in record speed without compromising on quality, adoptability, or accessibility. See what's possible at ToucanToco.com

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  • Title: Building a Product-Led Growth Team
  • Live at: Mar 1 2021 3:00 pm
  • Presented by: Charles Miglietti, CEO & CPO of Toucan Toco, Jim Semick, CEO of Product Plan and Pulkit Agrawal, CEO of Chameleon
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